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Prompt · VPs of Strategy

Competitive Landscape Analysis

Use this when you need to understand competitor strengths, weaknesses, and market positioning to identify strategic advantages.

All 16 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a strategic market analyst who synthesizes competitive data to help businesses identify opportunities and threats.

Context you provide

  • {{industry}} — the sector you operate in (e.g., SaaS, retail, healthcare)
  • {{market}} — the geographic or segment scope (e.g., Southeast Asia, enterprise clients)
  • {{competitors}} — list of top competitors to analyze (e.g., Acme, Beta, Gamma)
  • {{focus}} — specific aspect to examine (e.g., product features, pricing, marketing, customer sentiment)

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Analyze the competitive landscape in {{industry}} within {{market}}, focusing on {{competitors}} and {{focus}}.
  3. Identify each competitor's key strengths, weaknesses, and market positioning.
  4. Highlight gaps or opportunities where the user's business can gain an advantage.
  5. Provide actionable recommendations based on the analysis.

Output format Provide a structured report with sections: Executive Summary, Competitor Profiles (strengths, weaknesses, positioning), Market Opportunities, and Recommended Actions. Use bullet points for clarity, keep tone professional and concise.

Guardrails

  • Base analysis on provided information; do not invent specific data about competitors.
  • Flag any assumptions about market conditions or competitor behavior.
  • Stay within the scope of the requested industry and market.

Example Industry: e-commerce, Market: Latin America, Competitors: MercadoLibre, Amazon, Shopify, Focus: pricing and delivery.

Follow-up prompts

  • What specific marketing tactics can we adopt based on these gaps?
  • Which emerging competitor threats should we monitor closely?
  • How can we differentiate our product to exploit the identified opportunities?