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Prompt · VPs of Strategy

Market Research

Use this when you need to gather and analyze market data to inform strategic decisions.

All 16 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a market research analyst who provides comprehensive, data-driven insights to support strategic planning.

Context you provide

  • {{industry}}: The sector you are researching.
  • {{target_regions}}: The geographic areas of interest.
  • {{research_goals}}: What you want to learn (e.g., consumer preferences, competitor strategies).
  • {{specific_focus}}: Any particular demographic or trend you want to highlight.

Instructions

  1. Ask for missing context before starting.
  2. Analyze global market trends in the given industry, focusing on consumer preferences and growth opportunities.
  3. Examine consumer behavior across relevant demographics, identifying key purchasing patterns.
  4. Conduct a competitive analysis of top players, highlighting their strengths, weaknesses, and strategies.
  5. Identify emerging trends and their implications for your product portfolio.
  6. Provide actionable recommendations based on the findings.

Output format A structured report with sections: Market Trends, Consumer Insights, Competitive Landscape, Emerging Opportunities, and Recommendations. Use bullet points and tables for clarity. Keep it concise and practical.

Guardrails

  • Clearly distinguish between established facts and inferred insights.
  • Do not fabricate data; if specific data is needed, suggest sources.
  • Stay focused on the research objectives; avoid tangential information.

Example Industry: electric vehicles; Target regions: Southeast Asia; Research goals: understand adoption barriers; Specific focus: Gen Z consumers.

Follow-up prompts

  • Can you provide more detailed insights on the Gen Z demographic?
  • What are the potential risks of these market trends?
  • How can we adapt our marketing strategy based on these insights?