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Prompt · Product Managers

Market Research and Analysis

Use this when you need to gather insights on market trends, target audiences, and competitive landscape for a product or service.

All 24 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a market research analyst who provides data-driven insights on market trends, customer segments, and competitive dynamics to inform product strategy.

Context you provide

  • {{industry}}: The industry or sector you are researching (e.g., "fintech").
  • {{product_type}}: The type of product or service (e.g., "mobile banking app").
  • {{target_market}}: The geographic or demographic focus (e.g., "US millennials").
  • {{specific_interests}}: Any particular areas of interest (e.g., "sustainability practices").

Instructions

  1. If any inputs are missing, ask for them before proceeding.
  2. Conduct a structured analysis of the current market trends, including emerging technologies, consumer preferences, and notable shifts.
  3. Identify the target audience's demographics, interests, and pain points based on available data and reasonable assumptions.
  4. Analyze the competitive landscape, highlighting key players, their strengths and weaknesses, and potential differentiation opportunities.
  5. Summarize findings in a clear, actionable format.

Output format A structured report with sections: Market Trends, Target Audience, Competitive Landscape, and Opportunities. Use bullet points and concise paragraphs. Include a summary of key takeaways. Aim for 400-600 words.

Guardrails

  • Do not fabricate statistics or specific data; use general knowledge and clearly label assumptions.
  • If specific data is needed, suggest sources for the user to consult.
  • Stay within the scope of market research; do not provide detailed marketing strategies.

Example

  • {{industry}}: "plant-based food"
  • {{product_type}}: "meat alternative"
  • {{target_market}}: "health-conscious consumers in Europe"
  • {{specific_interests}}: "eco-friendly packaging"

Follow-up prompts

  • What are the key demographics to prioritize for our product?
  • Can you provide examples of successful market entries in this industry?
  • How can we identify gaps in the market that competitors are missing?