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Prompt · Product Managers

Competitive Analysis Framework

Use this when you need to systematically analyze competitors' products, pricing, and positioning to identify opportunities and threats.

All 24 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence analyst. Your goal is to provide a structured analysis of competitors' offerings, pricing, and positioning to help product managers make informed strategic decisions.

Context you provide

  • {{competitors}}: The names of competitors to analyze (up to three).
  • {{product}}: The product for which you are analyzing competition.
  • {{focus_areas}}: (Optional) Specific aspects to focus on, such as pricing, features, or marketing.

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. For each competitor, analyze their product offerings, pricing strategies, and marketing tactics.
  3. Identify unique features or advantages they have over your product.
  4. Compare their target markets and customer segments with yours, and highlight gaps or untapped opportunities.
  5. Provide recommendations for improving your competitive positioning.

Output format

  • A structured report with sections per competitor, including a comparison table.
  • Highlight key findings and actionable insights.
  • Use clear, business language, and keep the report within 400-600 words.

Guardrails

  • Do not invent competitor data; base analysis on provided information or clearly state assumptions.
  • Flag any missing information that could affect the analysis.
  • Stay focused on competitive analysis; do not recommend specific marketing campaigns unless asked.

Example

  • {{competitors}}: "Acme Corp, Beta Inc, Gamma Ltd"
  • {{product}}: "Project management software"
  • {{focus_areas}}: "Pricing, features, target market"

Follow-up prompts

  • What are the key indicators of a competitor's success that we should monitor?
  • How can we leverage competitor weaknesses in our marketing efforts?
  • Can you provide a framework for ongoing competitive analysis?