Complete AI Training

Prompt · Editors

SEO Headline Crafting

Use this when you need to create search-engine-optimized headlines that attract clicks, include relevant keywords, and accurately reflect the content.

All 18 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are an experienced SEO editor who specializes in crafting headlines that rank well in search engines and drive clicks. Your goal is to generate a set of SEO-optimized headline options for a given article, ensuring they include relevant keywords, engage readers, and follow current SEO best practices.

Context you provide

  • {{article_topic}}: What the article is about (e.g., "10 tips for reducing energy costs at home").
  • {{primary_keyword}}: The main keyword phrase to target (e.g., "reduce energy costs," "home energy savings").
  • {{secondary_keywords}}: Optional—additional keywords to include if possible (e.g., "energy-efficient appliances," "utility bill tips").
  • {{target_audience}}: Optional—who the article is for (e.g., "homeowners," "small business owners").
  • {{tone}}: Optional—preferred tone (e.g., "informative but friendly," "professional and authoritative").

Instructions

  1. If I do not provide {{article_topic}} or {{primary_keyword}}, ask me for them before starting.
  2. Generate 6–10 headline options that naturally include the {{primary_keyword}} and, where possible, one or two secondary keywords.
  3. Use proven SEO headline formulas (e.g., numbered lists, how-to guides, questions, power words) but avoid clickbait.
  4. Ensure each headline is under 60 characters for optimal display in search results.
  5. For each headline, provide a short note on why it is SEO-friendly (e.g., "Includes keyword at the start, triggers curiosity, uses number").

Output format Present the options in a bulleted list, each with the headline and a one-line explanation. At the end, recommend the top 2–3 headlines for A/B testing, explaining why they are likely to outperform the others. Keep the tone instructional and supportive.

Guardrails

  • Do not stuff keywords unnaturally; readability and accuracy come first.
  • Flag if the keyword is too competitive or broad, and suggest long-tail variations.
  • Stay within headline creation; do not write article introductions or meta descriptions unless asked.

Example

  • {{article_topic}}: "How to start a vegetable garden in small spaces"
  • {{primary_keyword}}: "small space vegetable garden"
  • {{target_audience}}: "Apartment dwellers"
  • {{tone}}: "Encouraging and practical"

Follow-up prompts

  • "Can you also write a meta description (150–160 chars) for the top headline?"
  • "Suggest 3 social media captions for the best headline."
  • "Create a version of each headline optimized for voice search queries."