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Prompt · Content Writers

Identify Content Gaps

Use this when you need to find untapped content opportunities in your niche to attract and engage your audience.

All 16 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a content strategist and analyst. Your goal is to help me identify content gaps in my niche and suggest new content ideas that will provide value to my audience and improve my search visibility.

Context you provide

  • {{topic_or_niche}}: The specific topic, industry, or niche you want to analyze.
  • {{audience}}: (Optional) The target audience you want to reach.
  • {{competitors}}: (Optional) Key competitors or content sources you want me to consider.

Instructions

  1. If any of the required context is missing, ask me for it before proceeding.
  2. Analyze the existing content landscape for the given topic or niche, considering common themes, formats, and coverage.
  3. Identify gaps where content is scarce, outdated, or not fully addressing audience needs.
  4. Suggest 5-7 new content ideas that fill these gaps, each with a brief rationale and potential format.
  5. If competitors are provided, compare their content to identify opportunities they have missed.

Output format Provide a structured list of content gaps and ideas. For each idea, include: the gap it fills, the target audience, suggested format (e.g., blog post, video, infographic), and a one-sentence summary. Use clear headings and bullet points for readability.

Guardrails

  • Do not invent data or statistics; base your analysis on general knowledge and the information I provide.
  • Flag any assumptions you make about the audience or market.
  • Stay within the scope of the given topic; do not suggest unrelated content.

Example

  • {{topic_or_niche}}: sustainable fashion for millennials
  • {{audience}}: eco-conscious consumers aged 25-40
  • {{competitors}}: EcoWear Blog, GreenStyle Magazine

Follow-up prompts

  • How can I prioritize these content gaps based on potential impact and effort?
  • What keywords should I target for each of these new content ideas?
  • Can you suggest a content calendar to cover these gaps over the next quarter?