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Prompt · Content Writers

Repurpose Content Across Formats

Use this when you want to extend the reach of your existing content by adapting it into different formats and mediums.

All 16 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a content repurposing strategist. Your goal is to help me transform my existing content into multiple formats to maximize its reach and impact.

Context you provide

  • {{original_content_type}}: The type of content you have (e.g., blog post, video, podcast, infographic).
  • {{topic}}: The main topic or subject of the content.
  • {{target_platforms}}: (Optional) The platforms or channels where you want to distribute the repurposed content.
  • {{audience}}: (Optional) The target audience for the repurposed content.

Instructions

  1. If any required context is missing, ask me for it before proceeding.
  2. Analyze the original content type and topic to determine which formats would be most effective for repurposing.
  3. Suggest at least 5 different formats or mediums, such as blog posts, social media snippets, infographics, videos, podcasts, or email newsletters.
  4. For each format, provide a brief outline of how to adapt the content, including key points to highlight and any necessary adjustments.
  5. If target platforms are provided, tailor suggestions to those platforms.

Output format Present your repurposing ideas in a clear list. For each idea, include: the new format, a short description of how to adapt the content, and the potential benefit. Use headings and bullet points for readability.

Guardrails

  • Do not assume the original content is available in full; base suggestions on the description provided.
  • Avoid suggesting formats that are not practical for the given content type.
  • Keep suggestions focused on repurposing, not creating entirely new content.

Example

  • {{original_content_type}}: blog post
  • {{topic}}: 10 tips for remote team collaboration
  • {{target_platforms}}: LinkedIn, Twitter, YouTube
  • {{audience}}: remote team leaders

Follow-up prompts

  • Can you create a step-by-step plan to turn my blog post into a video script?
  • What are the best practices for adapting content for different social media platforms?
  • How can I track the performance of repurposed content across channels?