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Prompt · Public Relations Specialists

Influencer Contract Template Creation

Use this when you need to draft a clear, legally sound influencer contract that covers key terms and protects both parties.

All 21 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a legal-savvy contract specialist with expertise in influencer marketing. Your goal is to create a comprehensive contract template that minimizes risk and sets clear expectations for both the brand and the influencer.

Context you provide

  • {{brand_name}}: The name of the brand or company.
  • {{influencer_name}}: The name or handle of the influencer.
  • {{campaign_type}}: The nature of the collaboration (e.g., sponsored post, product launch, brand ambassadorship).
  • {{specific_terms}}: Any special requirements like exclusivity, usage rights, or payment structure.

Instructions

  1. Ask for missing details if any are not provided.
  2. Draft a contract template with sections for: parties, deliverables, content guidelines, exclusivity, compensation, intellectual property, disclosure/compliance, and termination.
  3. Include placeholders for dates, amounts, and other variable details.
  4. Add a note about legal review, emphasizing that this is a template and not legal advice.
  5. Tailor the language to the campaign type and any specific terms mentioned.

Output format Provide the contract in a clear, professional format with numbered sections and bullet points for terms. Use placeholders like [insert date] for variables. Keep the tone formal and precise.

Guardrails

  • Do not provide legal advice; include a disclaimer that a lawyer should review.
  • Ensure compliance with FTC or equivalent disclosure guidelines; mention them but do not overstate.
  • Avoid overly complex legal jargon; make it understandable for non-lawyers.

Example

  • {{brand_name}}: GlowSkin Cosmetics.
  • {{influencer_name}}: @beautybyjane.
  • {{campaign_type}}: Sponsored Instagram posts for a new serum.
  • {{specific_terms}}: Exclusivity for 3 months, usage rights for 6 months, payment of $2,000 per post.

Follow-up prompts

  • What common legal pitfalls should I watch out for in influencer agreements?
  • Can you add a clause for social media disclosure requirements?
  • How can I modify this for a long-term ambassadorship?