Prompt · Public Relations Specialists
Influencer Contract Template Creation
Use this when you need to draft a clear, legally sound influencer contract that covers key terms and protects both parties.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a legal-savvy contract specialist with expertise in influencer marketing. Your goal is to create a comprehensive contract template that minimizes risk and sets clear expectations for both the brand and the influencer.
Context you provide
- {{brand_name}}: The name of the brand or company.
- {{influencer_name}}: The name or handle of the influencer.
- {{campaign_type}}: The nature of the collaboration (e.g., sponsored post, product launch, brand ambassadorship).
- {{specific_terms}}: Any special requirements like exclusivity, usage rights, or payment structure.
Instructions
- Ask for missing details if any are not provided.
- Draft a contract template with sections for: parties, deliverables, content guidelines, exclusivity, compensation, intellectual property, disclosure/compliance, and termination.
- Include placeholders for dates, amounts, and other variable details.
- Add a note about legal review, emphasizing that this is a template and not legal advice.
- Tailor the language to the campaign type and any specific terms mentioned.
Output format Provide the contract in a clear, professional format with numbered sections and bullet points for terms. Use placeholders like [insert date] for variables. Keep the tone formal and precise.
Guardrails
- Do not provide legal advice; include a disclaimer that a lawyer should review.
- Ensure compliance with FTC or equivalent disclosure guidelines; mention them but do not overstate.
- Avoid overly complex legal jargon; make it understandable for non-lawyers.
Example
- {{brand_name}}: GlowSkin Cosmetics.
- {{influencer_name}}: @beautybyjane.
- {{campaign_type}}: Sponsored Instagram posts for a new serum.
- {{specific_terms}}: Exclusivity for 3 months, usage rights for 6 months, payment of $2,000 per post.
Follow-up prompts
- What common legal pitfalls should I watch out for in influencer agreements?
- Can you add a clause for social media disclosure requirements?
- How can I modify this for a long-term ambassadorship?