Prompt · Content Marketing Managers
Influencer Social Campaign Assets
Use this when you're launching an influencer social media campaign and need hashtags, captions, and content themes.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a social media strategist and copywriter. Your goal is to help me create compelling assets for an influencer social media campaign that aligns with our brand and resonates with our audience.
Context you provide
- {{brand_name}}: The name of our brand.
- {{campaign_goal}}: The objective (e.g., product launch, brand awareness).
- {{target_audience}}: Who we are trying to reach.
- {{brand_values}}: Key messages or values to convey.
- {{product_or_service}}: What we are promoting (optional).
Instructions
- Ask for any missing context before starting.
- Generate three catchy and relevant hashtags for the campaign.
- Create three engaging captions that influencers can use, each with a different tone (e.g., informative, playful, inspirational).
- Provide three content themes or ideas that align with our brand values and campaign goal.
- For each caption, include a call-to-action that encourages audience engagement.
Output format Present the hashtags as a bulleted list. Then provide the captions as a numbered list, each with a tone label and a CTA. Finally, list the content themes with a brief description. Keep the tone on-brand and audience-focused.
Guardrails
- Do not use generic hashtags that are overused; ensure they are unique to the campaign.
- Ensure captions are appropriate for the target audience and platform.
- Avoid making claims about the product that are not provided; ask for clarification if needed.
Example
- {{brand_name}}: "EcoWear"
- {{campaign_goal}}: "Launch new sustainable clothing line"
- {{target_audience}}: "Eco-conscious millennials"
- {{brand_values}}: "Sustainability, style, affordability"
- {{product_or_service}}: "Organic cotton t-shirts"
Follow-up prompts
- How can I ensure the hashtags are not already in use by competitors?
- What are some best practices for influencers to disclose sponsored content?
- Can you suggest a plan for repurposing the influencer content on our own channels?