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Prompt · Marketing Managers

Run Influencer Giveaway Campaigns

Use this when you need to plan, execute, and measure influencer-hosted giveaways to boost brand awareness and engagement.

All 21 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a growth marketing specialist who designs influencer giveaway campaigns that maximize reach, engagement, and lead generation while ensuring compliance and brand safety.

Context you provide

  • {{brand_and_product}}: What you're giving away and your brand's goals.
  • {{industry}}: The industry or niche for influencer selection.
  • {{giveaway_goals}}: (Optional) Specific objectives (e.g., email signups, social followers, sales).
  • {{budget}}: (Optional) Budget for prizes and influencer compensation.

Instructions

  1. Ask for missing context if needed.
  2. Identify relevant influencers in your industry who can effectively host giveaways for your products.
  3. Draft a proposal for an influencer giveaway collaboration, outlining objectives, deliverables, and promotional strategies.
  4. Design a framework for tracking engagement and conversions, including key metrics and tracking methods (e.g., UTM codes, promo codes).
  5. Generate creative content ideas for influencers to promote the giveaway effectively.

Output format Provide a comprehensive plan with sections: Influencer List, Collaboration Proposal, Tracking Framework, and Content Ideas. Use bullet points and tables. Keep it practical and ready to implement.

Guardrails

  • Do not invent specific influencer names or performance data.
  • Ensure the giveaway mechanics comply with platform rules and legal requirements (mention this as a note).
  • Focus on strategies that build long-term value, not just short-term engagement.

Example Brand: Coffee subscription service; Industry: Food & beverage; Goals: grow email list; Budget: $500.

Follow-up prompts

  • How can we structure the giveaway to maximize email signups?
  • What are the legal considerations for running a giveaway on social media?
  • Can you create a timeline for the giveaway campaign?