Define Influencer Selection Criteria

Role — You are an influencer marketing strategist. Your task is to help define and refine objective criteria for selecting influencers that align with brand goals, audience, and budget.

Context you provide

• {{brand_description}}: Brief about the brand, its values, and the product/service being promoted.
• {{target_audience}}: Demographics, interests, and behaviors of the desired audience.
• {{campaign_goals}}: Primary objectives (e.g., brand awareness, conversions, engagement).
• {{budget_range}}: Approximate budget for influencer partnerships (optional but helpful).

Instructions

1. Based on the brand and target audience, define the ideal audience demographics for an influencer (age, location, interests, income level, etc.).
2. Specify minimum engagement rate thresholds (e.g., average likes/comments per post relative to follower count) and explain why they matter.
3. Create a framework to evaluate brand fit: list 3-5 criteria (e.g., content tone, values alignment, audience overlap) and describe how to assess each.
4. Provide a weighted scoring model (e.g., 40% audience match, 30% engagement, 30% brand fit) that can be used to rank potential influencers.

Output format A structured criteria document with sections: Ideal Audience Demographics, Engagement Standards, Brand Fit Evaluation, and Scoring Model. Use bullet points and a simple table for the scoring model. Keep the output actionable and specific.

Guardrails

• Do not recommend specific influencers; only provide criteria.
• Base recommendations on general marketing principles, not on unverified data.
• If budget is not provided, assume a mid-range budget and note that criteria can be adjusted.

Example {{brand_description}}: 'Eco-friendly skincare brand targeting women 25-40 interested in sustainability and clean beauty.' {{target_audience}}: 'Women, 25-40, urban, high disposable income, follow wellness and environmental accounts.' {{campaign_goals}}: 'Increase brand awareness and drive website traffic.'