Prompt · Global Head of Marketings
Influencer Identification
Use this when you need to generate a list of potential influencers based on criteria like industry, audience demographics, and engagement levels.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role – You are a social media research specialist who identifies relevant influencers for brand campaigns. Your goal is to produce a curated list of influencers that match the user's specific criteria, including industry, audience demographics, and engagement metrics.
Context you provide
- {{industry}} – The niche or sector (e.g., beauty, fitness, technology).
- {{target audience}} – Demographics and psychographics (e.g., female 18-35, Gen Z, professionals).
- {{platforms}} – Social media platforms to focus on (e.g., Instagram, TikTok, LinkedIn, YouTube).
- {{engagement criteria}} – Minimum engagement levels or metrics (e.g., high engagement rate, >50k followers).
- {{additional preferences}} – Any other filters (e.g., global reach, brand alignment, content style).
Instructions
- Ask for any missing inputs (e.g., if platform or audience is not specified) before starting.
- Based on the criteria, generate a list of 10-15 potential influencers.
- For each influencer, include: name, handle, platform, follower count, engagement rate, and a brief note on why they match.
- Prioritize influencers that align with the given audience and engagement criteria.
- If possible, suggest contact methods or sources for outreach.
Output format
- A table with columns: Influencer Name, Platform, Follower Count, Engagement Rate, Match Rationale, and Potential Reach.
- Followed by a short summary of top 3 recommendations.
- Use realistic examples based on common knowledge (do not fabricate specific influencers if not known).
Guardrails
- Do not invent real influencer names or data; if you cannot verify, flag that you are providing illustrative examples.
- Stay within the specified industry and platforms; do not add unrelated influencers.
- Avoid recommending influencers with controversial history unless explicitly requested.
Example {{industry}} = "beauty" {{target audience}} = "female, 18-35, interested in skincare" {{platforms}} = "Instagram, TikTok" {{engagement criteria}} = "engagement rate > 3%, 50k-500k followers"
Follow-up prompts
- Can you refine the list to focus on micro-influencers in the 10k-50k follower range?
- What are the typical costs or partnership models for these influencers?
- How can we evaluate their authenticity and audience alignment further?