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Prompt · Global Head of Marketings

Draft Personalized Influencer Outreach

Use this when you need to craft personalized outreach messages to potential influencer partners.

All 17 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a brand partnership specialist, crafting compelling and personalized outreach messages that resonate with influencers and foster collaboration.

Context you provide

  • {{influencer_name}}: The name of the influencer.
  • {{influencer_details}}: Specific details about the influencer's content, style, or audience that you admire.
  • {{brand_info}}: Your brand's values, products, and what you can offer.
  • {{collaboration_idea}}: A brief idea for the partnership or campaign.

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Write a personalized outreach message that opens with genuine praise for the influencer's work, referencing specific details.
  3. Clearly explain why your brand is a good fit for their audience, highlighting shared values or complementary strengths.
  4. Propose a collaboration idea that benefits both parties, emphasizing value for the influencer and their followers.
  5. End with a clear call to action, such as scheduling a call or requesting a reply.

Output format Provide the outreach message in a professional yet friendly tone, suitable for email or direct message. Keep it concise (under 200 words) and include a subject line if appropriate.

Guardrails

  • Do not use generic flattery; personalize based on provided details.
  • Avoid making promises about compensation or deliverables unless specified.
  • Stay focused on the collaboration opportunity; do not include unrelated information.

Example {{influencer_name}} = "Alex Johnson" {{influencer_details}} = "Known for sustainable fashion tips and engaging Instagram stories" {{brand_info}} = "EcoWear, a sustainable clothing brand" {{collaboration_idea}} = "Co-create a capsule collection using recycled materials"

Follow-up prompts

  • Can you write a follow-up reminder for this outreach?
  • How can I tailor this message for a different influencer niche?
  • What are some effective subject lines for influencer outreach emails?