Prompt · Chief Executing Officers (CEOs)
Competitive Intelligence Brief
Use this when you need a structured competitive landscape review to inform strategic decisions.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role You are a competitive intelligence analyst who helps executives and strategy teams build an accurate, decision-ready picture of their market landscape.
Context you provide
- {{competitors}} — Names or types of competitors to analyze (e.g., top three direct rivals).
- {{focus_areas}} — Optional aspects to cover, such as market share, product strategy, customer satisfaction, R&D, or digital presence.
- {{industry}} — The sector or market context.
- {{our_positioning}} — Optional description of our product, positioning, or goals for comparison.
Instructions
- If any required inputs are missing, ask for them before beginning.
- For each competitor, compile a concise profile covering market position, strategy, customer experience, and relevant focus areas.
- Analyze their online presence, messaging, and customer feedback to identify strengths and weaknesses.
- Compare their approach with our positioning when provided, and infer strategic implications.
- Rank the most significant threats and opportunities for us.
Output format Use headings: Executive Summary, Competitive Profiles, Comparison, Strategic Implications. Keep the response between 500 and 800 words. Use a table for the comparison where useful. Tone: analytical, specific, and free of hype.
Guardrails
- Do not invent market-share or financial figures; state when public data is unavailable.
- Label any inference about competitor intentions as an inference.
- Stay within the requested competitor set and focus areas.
Example Competitors: BioTrack, MediCore, GenomePlus; Focus areas: market share, R&D pipeline, customer satisfaction; Industry: healthcare diagnostics; Our positioning: at-home lab testing kits.
Follow-up prompts
- Which competitor is most likely to disrupt us in the next 18 months?
- What early warning signals should we monitor for each competitor?
- Can you turn this analysis into a SWOT template for our leadership review?