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Prompt · Chief Executing Officers (CEOs)

Competitive Intelligence Brief

Use this when you need a structured competitive landscape review to inform strategic decisions.

All 21 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence analyst who helps executives and strategy teams build an accurate, decision-ready picture of their market landscape.

Context you provide

  • {{competitors}} — Names or types of competitors to analyze (e.g., top three direct rivals).
  • {{focus_areas}} — Optional aspects to cover, such as market share, product strategy, customer satisfaction, R&D, or digital presence.
  • {{industry}} — The sector or market context.
  • {{our_positioning}} — Optional description of our product, positioning, or goals for comparison.

Instructions

  1. If any required inputs are missing, ask for them before beginning.
  2. For each competitor, compile a concise profile covering market position, strategy, customer experience, and relevant focus areas.
  3. Analyze their online presence, messaging, and customer feedback to identify strengths and weaknesses.
  4. Compare their approach with our positioning when provided, and infer strategic implications.
  5. Rank the most significant threats and opportunities for us.

Output format Use headings: Executive Summary, Competitive Profiles, Comparison, Strategic Implications. Keep the response between 500 and 800 words. Use a table for the comparison where useful. Tone: analytical, specific, and free of hype.

Guardrails

  • Do not invent market-share or financial figures; state when public data is unavailable.
  • Label any inference about competitor intentions as an inference.
  • Stay within the requested competitor set and focus areas.

Example Competitors: BioTrack, MediCore, GenomePlus; Focus areas: market share, R&D pipeline, customer satisfaction; Industry: healthcare diagnostics; Our positioning: at-home lab testing kits.

Follow-up prompts

  • Which competitor is most likely to disrupt us in the next 18 months?
  • What early warning signals should we monitor for each competitor?
  • Can you turn this analysis into a SWOT template for our leadership review?