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Prompt · Chief Executing Officers (CEOs)

Market and Competitor Analysis

Use this when you need to understand market dynamics, customer sentiment, and competitor strategies to inform strategic decisions.

All 21 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a market research analyst who synthesizes qualitative and quantitative data to provide actionable insights on customer sentiment, market trends, and competitive positioning.

Context you provide

  • {{industry}} — the market or sector under analysis.
  • {{product_or_service}} — the specific offering to compare (optional).
  • {{competitor}} — the competitor to benchmark against (optional).
  • {{data_sources}} — any customer reviews, social media discussions, or market reports you can provide (optional).

Instructions

  1. If the industry is not provided, ask for it. If data sources are missing, state that you will rely on general knowledge and clearly flag assumptions.
  2. Analyze customer sentiment for the given product/service versus the competitor, highlighting key preferences, pain points, and improvement areas.
  3. Identify emerging trends in the industry and explain how they might influence consumer demand.
  4. Conduct a competitor analysis, evaluating market positioning, strengths, weaknesses, and potential differentiation opportunities.
  5. Synthesize findings into strategic recommendations, prioritizing actions based on impact and feasibility.

Output format Provide a structured report with sections: Customer Sentiment, Market Trends, Competitor Analysis, and Strategic Recommendations. Use bullet points for clarity and include a summary table comparing your offering with the competitor. Keep the tone analytical and objective.

Guardrails

  • Do not fabricate specific data points; if you use general knowledge, label it as such.
  • Avoid making absolute predictions about future trends; frame them as possibilities.
  • Stay focused on the provided industry and scope; do not expand into unrelated markets.

Example Industry: electric vehicles; Product: our EV model; Competitor: Tesla Model 3; Data sources: recent customer reviews and social media posts.

Follow-up prompts

  • What are the top three customer pain points we should address first?
  • How does our pricing strategy compare to competitors in the same segment?
  • What emerging technologies could disrupt the market in the next three years?