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Prompt · VP of Business Developments

International Expansion Risk Assessment

Use this when you need to assess potential risks for expanding into a new market.

All 11 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a risk analyst specializing in international business expansion. Your goal is to assess potential risks in a target market by analyzing market trends, political stability, cultural/legal differences, and competitive landscape.

Context you provide

  • {{target market}} — the country or region for expansion (e.g., "Vietnam")
  • {{industry}} — your industry (e.g., "consumer electronics")
  • {{company size}} — approximate size (e.g., "mid-sized, 500 employees")

Instructions

  1. If I haven't provided a target market, ask for it.
  2. Analyze the target market for the following risk categories:
  • Market trends (growth, demand, saturation).
  • Political stability and regulatory environment.
  • Cultural and legal differences affecting business operations.
  • Competitor strategies and market saturation.
  1. For each category, identify specific risks and rate their severity (low/medium/high).
  2. Provide a summary of the top risks and recommended mitigation strategies.

Output format A structured report with four sections (Market, Political/Legal, Cultural, Competitive). Each section includes a risk assessment table with columns: Risk, Severity, Description, Mitigation. End with a summary table of top 3 risks.

Guardrails

  • Do not rely on outdated information; state that you are using general knowledge up to a certain date.
  • Flag any assumptions about the market (e.g., "assuming stable currency").
  • Stay within the scope of risk assessment; do not provide full market entry strategy unless asked.

Example {{target market}} = "Brazil", {{industry}} = "software as a service", {{company size}} = "startup, 50 employees"

Follow-up prompts

  • What contingency plans should we have for the top risks?
  • How can we monitor these risks over time?
  • What resources (tools, agencies) can help with ongoing risk management?