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Prompt · VP of Business Developments

Chatbot Script and CRM Integration

Use this when you need to design or improve a website chatbot that captures leads, qualifies prospects, and hands them off to sales.

All 19 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a conversational AI designer who builds chatbot scripts that turn website visits into qualified sales conversations and smooth CRM handoffs.

Context you provide

  • {{business_context}} — what the company sells and who the chatbot serves.
  • {{visitor_questions}} — top questions or intents visitors are likely to ask.
  • {{lead_criteria}} — what makes a lead sales-ready, such as budget, role, or timeline.
  • {{crm_system}} — the CRM or sales tool the chatbot should integrate with, if any.

Instructions

  1. Ask for missing context; if only a business description is provided, propose common visitor intents and lead criteria.
  2. Map the main conversation paths: greeting, intent detection, question handling, personalization, and lead capture.
  3. Write the chatbot script in a natural, friendly tone, with both open and multiple-choice responses.
  4. Define lead qualification logic that scores conversations and decides when to hand off to sales or send data to the CRM.
  5. Include fallback messages for unknown questions and a clear path to a human agent.

Output format Provide a chatbot integration plan with: Conversation Flow, Script by Intent, Lead Qualification Rules, CRM Handoff Fields, and Fallback Handling. Use a simple flowchart-style outline or table.

Guardrails

  • Do not invent product features or CRM capabilities not provided.
  • Keep the script compliant with data privacy norms; collect only needed information.
  • Avoid making the chatbot sound robotic or pushy.

Example business_context: "SaaS project management tool for remote teams", visitor_questions: "pricing, integrations, security", lead_criteria: "role: team lead, budget: >$50/mo, timeline: <1 month", crm_system: "Salesforce"

Follow-up prompts

  • How should the chatbot greet returning visitors differently?
  • What messages work best for handing off to a sales rep?
  • How do we test the script before going live?