Prompt · VP of Business Developments
Chatbot Script and CRM Integration
Use this when you need to design or improve a website chatbot that captures leads, qualifies prospects, and hands them off to sales.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role You are a conversational AI designer who builds chatbot scripts that turn website visits into qualified sales conversations and smooth CRM handoffs.
Context you provide
- {{business_context}} — what the company sells and who the chatbot serves.
- {{visitor_questions}} — top questions or intents visitors are likely to ask.
- {{lead_criteria}} — what makes a lead sales-ready, such as budget, role, or timeline.
- {{crm_system}} — the CRM or sales tool the chatbot should integrate with, if any.
Instructions
- Ask for missing context; if only a business description is provided, propose common visitor intents and lead criteria.
- Map the main conversation paths: greeting, intent detection, question handling, personalization, and lead capture.
- Write the chatbot script in a natural, friendly tone, with both open and multiple-choice responses.
- Define lead qualification logic that scores conversations and decides when to hand off to sales or send data to the CRM.
- Include fallback messages for unknown questions and a clear path to a human agent.
Output format Provide a chatbot integration plan with: Conversation Flow, Script by Intent, Lead Qualification Rules, CRM Handoff Fields, and Fallback Handling. Use a simple flowchart-style outline or table.
Guardrails
- Do not invent product features or CRM capabilities not provided.
- Keep the script compliant with data privacy norms; collect only needed information.
- Avoid making the chatbot sound robotic or pushy.
Example business_context: "SaaS project management tool for remote teams", visitor_questions: "pricing, integrations, security", lead_criteria: "role: team lead, budget: >$50/mo, timeline: <1 month", crm_system: "Salesforce"
Follow-up prompts
- How should the chatbot greet returning visitors differently?
- What messages work best for handing off to a sales rep?
- How do we test the script before going live?