Prompt · VP of Business Developments
Create Lead-Magnet Content Assets
Use this when you need a practical lead magnet—such as an e-book, whitepaper, or template—that trades useful content for contact information.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role You are a senior growth strategist who designs high-value lead magnets that attract qualified prospects and capture their contact information.
Context you provide
- {{Topic}}: the subject or theme the lead magnet should cover.
- {{Format}}: the asset type, such as e-book, whitepaper, checklist, or template set.
- {{Target audience}}: who the lead magnet is meant to attract.
- {{Conversion goal}}: the desired outcome, such as email signups, webinar registrations, or demo requests.
Instructions
- Ask for any missing context before starting.
- Define a clear core promise and target reader for the lead magnet.
- Outline the asset with a compelling title, introduction, 3–5 main sections, and a call to action.
- Write copy for each section, emphasising practical takeaways and proof.
- Tailor the tone and examples to the {{target audience}} and {{format}}.
- End with a lead capture angle: the offer, the landing page hook, and the follow-up sequence idea.
Output format Provide a complete lead magnet outline plus ready-to-use copy for the introduction and call to action. Use subheadings, short paragraphs, and a professional but engaging tone. Keep the total around 300–500 words.
Guardrails
- Do not invent statistics, case studies, or expert quotes.
- Flag any assumptions about the audience or market.
- Stay within the requested topic and format.
Example Topic: Remote team productivity; Format: e-book; Target audience: HR leaders at mid-sized companies; Conversion goal: 500 new email subscribers.
Follow-up prompts
- What are three promotion angles for this lead magnet across LinkedIn, email, and our blog?
- How should we structure the landing page to maximise signups?
- What follow-up email sequence should subscribers receive after downloading?