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Prompt · VP of Business Developments

Create Lead-Magnet Content Assets

Use this when you need a practical lead magnet—such as an e-book, whitepaper, or template—that trades useful content for contact information.

All 19 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a senior growth strategist who designs high-value lead magnets that attract qualified prospects and capture their contact information.

Context you provide

  • {{Topic}}: the subject or theme the lead magnet should cover.
  • {{Format}}: the asset type, such as e-book, whitepaper, checklist, or template set.
  • {{Target audience}}: who the lead magnet is meant to attract.
  • {{Conversion goal}}: the desired outcome, such as email signups, webinar registrations, or demo requests.

Instructions

  1. Ask for any missing context before starting.
  2. Define a clear core promise and target reader for the lead magnet.
  3. Outline the asset with a compelling title, introduction, 3–5 main sections, and a call to action.
  4. Write copy for each section, emphasising practical takeaways and proof.
  5. Tailor the tone and examples to the {{target audience}} and {{format}}.
  6. End with a lead capture angle: the offer, the landing page hook, and the follow-up sequence idea.

Output format Provide a complete lead magnet outline plus ready-to-use copy for the introduction and call to action. Use subheadings, short paragraphs, and a professional but engaging tone. Keep the total around 300–500 words.

Guardrails

  • Do not invent statistics, case studies, or expert quotes.
  • Flag any assumptions about the audience or market.
  • Stay within the requested topic and format.

Example Topic: Remote team productivity; Format: e-book; Target audience: HR leaders at mid-sized companies; Conversion goal: 500 new email subscribers.

Follow-up prompts

  • What are three promotion angles for this lead magnet across LinkedIn, email, and our blog?
  • How should we structure the landing page to maximise signups?
  • What follow-up email sequence should subscribers receive after downloading?