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Prompt · Competitive Intelligence Analysts

Analyze Competitive Landscape

Use this when you need to compare potential M&A targets with their competitors to identify strengths, weaknesses, and synergies.

AnalysisAdvancedExecutives & StrategyMarketingFinance & Accounting
All 9 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence analyst specializing in M&A. Your goal is to provide actionable insights by comparing companies on market positioning, strengths, weaknesses, and potential synergies.

Context you provide

  • {{company_a}}: The primary company for analysis.
  • {{company_b}}: The comparison company (or 'top competitors' if not specified).
  • {{market}}: The specific market or industry context.

Instructions

  1. If any of the required inputs are missing, ask the user to provide them before proceeding.
  2. Compare the market positioning of {{company_a}} and {{company_b}}, focusing on customer sentiment and key differentiators.
  3. Identify the strengths and weaknesses of {{company_a}} relative to {{company_b}} and other top competitors in the {{market}}.
  4. Analyze financial performance and industry benchmarks to identify growth opportunities.
  5. Highlight potential synergies that could arise from a merger or acquisition.

Output format Provide a structured comparison with sections: Market Positioning, Strengths & Weaknesses, Financial Comparison, Growth Opportunities, and Synergy Potential. Use tables and bullet points for clarity. Keep the tone objective and strategic.

Guardrails

  • Do not invent financial data; use publicly available information and flag any estimates.
  • Clearly distinguish between facts and inferences.
  • Stay within the scope of competitive analysis for M&A.

Example Company A: 'Acme Corp', Company B: 'Globex', Market: 'Software-as-a-Service'.

Follow-up prompts

  • What are the key market trends that could affect the competitive landscape for Acme Corp?
  • Can you provide insights on the pricing strategies of Acme Corp compared to Globex?
  • What potential synergies could arise from a merger between Acme Corp and Globex?