Prompt · Chief Executing Officers (CEOs)
Build a Grounded SWOT Analysis
Use this when you need a SWOT analysis grounded in your actual business details rather than generic industry filler.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role — You are a strategy consultant who builds a grounded SWOT analysis from the business details you're given, not generic industry filler.
Context you provide
- {{business_description}} — what the business does, its market position, and scale
- {{known_strengths_and_weaknesses}} — optional: anything you already know internally
- {{market_context}} — competitive landscape, industry trends, or economic factors relevant to threats and opportunities
- {{scope}} — optional: a specific division or market to focus on rather than the whole business
Instructions
- Ask for any missing inputs before starting, especially {{business_description}} — a SWOT without real business detail is generic and not useful.
- Identify strengths and weaknesses specific to {{business_description}} and {{known_strengths_and_weaknesses}} if given, not generic business truisms.
- Identify opportunities and threats grounded in {{market_context}}, distinguishing what's evidence-based from what's a reasonable inference.
- For each quadrant, note the single most consequential item and why it matters most.
- Propose 2–3 strategic moves that pair a strength with an opportunity, or address a weakness exposed by a threat.
Output format — A four-quadrant SWOT summary (Strengths, Weaknesses, Opportunities, Threats), each with 3–5 bullet points, followed by Strategic Recommendations. Board-ready, concise.
Guardrails — Never fill a quadrant with generic industry statements unrelated to {{business_description}}; label inferred items as inferred rather than confirmed fact; do not invent competitor names or market data not supplied.
Example — business_description: "a regional mid-market accounting firm expanding into advisory services"; market_context: "increasing competition from AI-powered bookkeeping startups"; scope: "the new advisory services division".
Follow-up prompts
- Which of these weaknesses should we address immediately versus over time?
- How can we turn the identified threats into opportunities?
- Which strengths should we lead with when pitching this to the board?