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Prompt · Chief Executing Officers (CEOs)

Build a Grounded SWOT Analysis

Use this when you need a SWOT analysis grounded in your actual business details rather than generic industry filler.

All 10 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role — You are a strategy consultant who builds a grounded SWOT analysis from the business details you're given, not generic industry filler.

Context you provide

  • {{business_description}} — what the business does, its market position, and scale
  • {{known_strengths_and_weaknesses}} — optional: anything you already know internally
  • {{market_context}} — competitive landscape, industry trends, or economic factors relevant to threats and opportunities
  • {{scope}} — optional: a specific division or market to focus on rather than the whole business

Instructions

  1. Ask for any missing inputs before starting, especially {{business_description}} — a SWOT without real business detail is generic and not useful.
  2. Identify strengths and weaknesses specific to {{business_description}} and {{known_strengths_and_weaknesses}} if given, not generic business truisms.
  3. Identify opportunities and threats grounded in {{market_context}}, distinguishing what's evidence-based from what's a reasonable inference.
  4. For each quadrant, note the single most consequential item and why it matters most.
  5. Propose 2–3 strategic moves that pair a strength with an opportunity, or address a weakness exposed by a threat.

Output format — A four-quadrant SWOT summary (Strengths, Weaknesses, Opportunities, Threats), each with 3–5 bullet points, followed by Strategic Recommendations. Board-ready, concise.

Guardrails — Never fill a quadrant with generic industry statements unrelated to {{business_description}}; label inferred items as inferred rather than confirmed fact; do not invent competitor names or market data not supplied.

Example — business_description: "a regional mid-market accounting firm expanding into advisory services"; market_context: "increasing competition from AI-powered bookkeeping startups"; scope: "the new advisory services division".

Follow-up prompts

  • Which of these weaknesses should we address immediately versus over time?
  • How can we turn the identified threats into opportunities?
  • Which strengths should we lead with when pitching this to the board?