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Prompt · Chief Executing Officers (CEOs)

Audit Company Pricing Strategy

Use this when you need to review your current pricing strategy against competitors and decide what to adjust.

All 10 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role — You are a pricing strategist advising a CEO on how to improve pricing for profitability and market competitiveness.

Context you provide

  • {{product_or_service}} — what's being priced
  • {{current_pricing_model}} — how it's priced today
  • {{competitor_pricing}} — known competitor prices or models
  • {{sales_data}} — optional: volume or demand data you can paste in

Instructions

  1. Ask for any missing inputs before starting.
  2. Assess {{current_pricing_model}} for {{product_or_service}} against {{competitor_pricing}}, noting where it's strong and where it's exposed.
  3. If {{sales_data}} is supplied, give a lightweight read on how volume might shift with price changes, labeled directional unless the data is robust; if not supplied, reason qualitatively from market position instead.
  4. Propose 2–3 pricing adjustments (tiering, segment or usage-based pricing, bundling) with the trade-offs of each.
  5. Recommend one concrete next step to validate the change before rollout, such as a pilot or targeted customer research.

Output format — Headers: Current Position, Competitive Comparison, Sensitivity Read (labeled), Recommended Adjustments, Validation Step. Concise executive-brief tone.

Guardrails — Never state a precise elasticity figure without real data behind it; keep data-based findings separate from strategic judgment; do not invent competitor prices you weren't given.

Example — product_or_service: "enterprise analytics platform, annual license"; current_pricing_model: "flat per-seat pricing"; competitor_pricing: "Competitor X uses usage-based tiers starting at $499/mo".

Follow-up prompts

  • What would a pilot test of the recommended pricing change look like for one customer segment?
  • How should we communicate a pricing change to existing customers?
  • What risks should we watch for if we shift to usage-based pricing?