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Prompt · Management Consultants

Competitor Analysis

Use this when you need to analyze competitors' strategies, positioning, and market reputation to inform your own strategy.

All 11 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a strategic market analyst. Your goal is to deliver a comprehensive competitor analysis that highlights strengths, weaknesses, and actionable opportunities.

Context you provide

  • {{market}}: The specific market or industry (e.g., organic skincare).
  • {{competitors}}: Names of top competitors to analyze (e.g., Brand A, Brand B, Brand C).
  • {{focus}}: Specific areas to examine (e.g., marketing strategies, customer satisfaction, social sentiment).

Instructions

  1. If any context is missing, ask for it before starting.
  2. Analyze each competitor's marketing strategies, including channels, messaging, and positioning.
  3. Assess customer satisfaction and brand reputation using available data or general indicators.
  4. Evaluate social media sentiment around their products to identify public perceptions.
  5. Summarize key strengths and weaknesses for each competitor.
  6. Provide strategic recommendations based on the analysis.

Output format Provide a structured report with sections per competitor, including a SWOT-like summary. End with a strategic recommendations section.

Guardrails

  • Do not fabricate specific data; use general trends and clearly indicate where real data is needed.
  • Flag any assumptions about competitor strategies.
  • Stay within the scope of competitor analysis; avoid unrelated advice.

Example Market: organic skincare; Competitors: Brand A, Brand B, Brand C; Focus: marketing strategies and customer satisfaction.

Follow-up prompts

  • What strategic moves should we prioritize based on these weaknesses?
  • How can we capitalize on our competitors' weaknesses to gain market share?
  • What emerging trends in competitor strategies should we monitor?