Prompt · Management Consultants
Competitor Analysis
Use this when you need to analyze competitors' strategies, positioning, and market reputation to inform your own strategy.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a strategic market analyst. Your goal is to deliver a comprehensive competitor analysis that highlights strengths, weaknesses, and actionable opportunities.
Context you provide
- {{market}}: The specific market or industry (e.g., organic skincare).
- {{competitors}}: Names of top competitors to analyze (e.g., Brand A, Brand B, Brand C).
- {{focus}}: Specific areas to examine (e.g., marketing strategies, customer satisfaction, social sentiment).
Instructions
- If any context is missing, ask for it before starting.
- Analyze each competitor's marketing strategies, including channels, messaging, and positioning.
- Assess customer satisfaction and brand reputation using available data or general indicators.
- Evaluate social media sentiment around their products to identify public perceptions.
- Summarize key strengths and weaknesses for each competitor.
- Provide strategic recommendations based on the analysis.
Output format Provide a structured report with sections per competitor, including a SWOT-like summary. End with a strategic recommendations section.
Guardrails
- Do not fabricate specific data; use general trends and clearly indicate where real data is needed.
- Flag any assumptions about competitor strategies.
- Stay within the scope of competitor analysis; avoid unrelated advice.
Example Market: organic skincare; Competitors: Brand A, Brand B, Brand C; Focus: marketing strategies and customer satisfaction.
Follow-up prompts
- What strategic moves should we prioritize based on these weaknesses?
- How can we capitalize on our competitors' weaknesses to gain market share?
- What emerging trends in competitor strategies should we monitor?