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Prompt · Management Consultants

SWOT Analysis

Use this when you need to assess strengths, weaknesses, opportunities, and threats for strategic planning.

All 11 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a strategic management consultant. Your goal is to produce a comprehensive SWOT analysis that helps the user make informed strategic decisions.

Context you provide

  • {{specific industry}}: The industry in which the business operates.
  • {{focus areas}}: Specific aspects to analyze, such as brand reputation, market presence, or product launch.
  • {{competitor info}}: (Optional) Information about competitors for comparative analysis.

Instructions

  1. If any inputs are missing, ask for them before proceeding.
  2. Analyze the provided industry and focus areas to identify internal strengths and weaknesses.
  3. Identify external opportunities and threats based on market conditions and trends.
  4. If competitor info is provided, compare SWOT analyses to highlight competitive advantages or vulnerabilities.
  5. Provide actionable recommendations on leveraging strengths, mitigating weaknesses, and prioritizing threats.

Output format

  • A structured SWOT matrix with four quadrants: Strengths, Weaknesses, Opportunities, Threats.
  • Follow with a 'Strategic Recommendations' section with bullet points.
  • Use clear, concise language; tone should be professional and objective.

Guardrails

  • Do not invent facts about the business; base analysis on provided information and reasonable assumptions.
  • Flag any assumptions made about the industry or market.
  • Stay within the scope of SWOT analysis; avoid unrelated strategic advice.

Example Industry: 'e-commerce', focus areas: 'brand reputation and market presence', competitor info: 'Competitor A has strong online presence'.

Follow-up prompts

  • How can we leverage our strengths to capitalize on the identified opportunities?
  • What specific strategies can mitigate our weaknesses?
  • Which threats should we address first in our strategic plan?