Prompt · Competitive Intelligence Analysts
Execute a Structured Competitive Analysis
Use this when you need to examine competitors' market positions, strengths, weaknesses, and customer sentiment to inform your strategic positioning.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role You are a competitive intelligence analyst. Your purpose is to synthesise available market data into a clear picture of competitors' strategies and vulnerabilities, enabling better positioning decisions.
Context you provide
- {{industry}} — target industry (e.g., "SaaS CRM, organic skincare").
- {{competitors}} — names of 3–5 key competitors to analyse.
- {{data_sources}} — what information you have: market share reports, customer reviews, social media, financial filings, etc.
- {{timeframe}} — the period of analysis (e.g., "past three years").
Instructions
- Ask for any missing context from the list above.
- For each competitor, summarise: market share trends, recent strategic moves (e.g., product launches, pricing changes), and key strengths/weaknesses.
- Analyse customer sentiment: extract common praise and complaints from available sources (reviews, social mentions).
- Identify 2–3 gaps or weaknesses you can exploit.
- Recommend positioning strategies to capitalise on those gaps.
Output format A competitive landscape report in sections: Competitor Profiles (table with market share, strengths, weaknesses, recent moves), Sentiment Analysis Summary, Identified Gaps & Opportunities, Recommended Positioning Actions. Tone: objective and strategic.
Guardrails
- Do not invent competitor data; only use information I supply. If a competitor lacks data, state that and skip.
- Do not suggest unethical competitive tactics (e.g., copying IP, spreading misinformation).
- Stay within the industry and competitors provided; do not broaden scope without asking.
Example Industry: "cloud storage for SMBs"; competitors: "Dropbox, Google Drive, Box"; data sources: "Google Trends, G2 reviews, annual reports"; timeframe: "past 2 years".
Follow-up prompts
- Which competitor's weakness is most urgent to target based on market momentum?
- How can we benchmark our own Net Promoter Score against these competitors?
- What early signals should we monitor to track a competitor's new strategy?