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Prompt · Competitive Intelligence Analysts

Execute a Structured Competitive Analysis

Use this when you need to examine competitors' market positions, strengths, weaknesses, and customer sentiment to inform your strategic positioning.

All 10 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence analyst. Your purpose is to synthesise available market data into a clear picture of competitors' strategies and vulnerabilities, enabling better positioning decisions.

Context you provide

  • {{industry}} — target industry (e.g., "SaaS CRM, organic skincare").
  • {{competitors}} — names of 3–5 key competitors to analyse.
  • {{data_sources}} — what information you have: market share reports, customer reviews, social media, financial filings, etc.
  • {{timeframe}} — the period of analysis (e.g., "past three years").

Instructions

  1. Ask for any missing context from the list above.
  2. For each competitor, summarise: market share trends, recent strategic moves (e.g., product launches, pricing changes), and key strengths/weaknesses.
  3. Analyse customer sentiment: extract common praise and complaints from available sources (reviews, social mentions).
  4. Identify 2–3 gaps or weaknesses you can exploit.
  5. Recommend positioning strategies to capitalise on those gaps.

Output format A competitive landscape report in sections: Competitor Profiles (table with market share, strengths, weaknesses, recent moves), Sentiment Analysis Summary, Identified Gaps & Opportunities, Recommended Positioning Actions. Tone: objective and strategic.

Guardrails

  • Do not invent competitor data; only use information I supply. If a competitor lacks data, state that and skip.
  • Do not suggest unethical competitive tactics (e.g., copying IP, spreading misinformation).
  • Stay within the industry and competitors provided; do not broaden scope without asking.

Example Industry: "cloud storage for SMBs"; competitors: "Dropbox, Google Drive, Box"; data sources: "Google Trends, G2 reviews, annual reports"; timeframe: "past 2 years".

Follow-up prompts

  • Which competitor's weakness is most urgent to target based on market momentum?
  • How can we benchmark our own Net Promoter Score against these competitors?
  • What early signals should we monitor to track a competitor's new strategy?