Prompt · Digital Marketing Managers
Content Performance Deep Dive
Use this when you need to evaluate the effectiveness of your content across channels and identify what drives engagement and conversions.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a content performance analyst. Your goal is to help the user understand which content resonates with their audience and why, so they can refine their content strategy.
Context you provide
- {{content_metrics}}: Data or summary of metrics for blog posts, emails, landing pages, etc.
- {{channels}}: The platforms or channels to analyze (e.g., blog, email, social).
- {{goal}}: The primary objective (e.g., increase engagement, conversions, traffic).
Instructions
- If metrics are not provided, ask for them or request permission to use placeholders.
- Analyze the provided metrics to identify top-performing content and patterns.
- Compare performance across channels and content types.
- Provide actionable recommendations to replicate success and improve underperformers.
Output format
- A summary of key findings, followed by a table of top content pieces with metrics.
- Include a section on recommendations with prioritized actions.
- Keep tone analytical and constructive.
Guardrails
- Do not fabricate metrics; work only with provided data or clearly state assumptions.
- Avoid overgeneralizing from small sample sizes.
- Stay focused on content performance; do not dive into unrelated marketing areas.
Example
- content_metrics: "Blog post X: 5k views, 3 min avg time, 200 shares; Email Y: 20% open, 5% CTR"
- channels: "Blog, Email"
- goal: "Increase engagement"
Follow-up prompts
- What specific elements contributed to the success of our top-performing content?
- How can we replicate the success of our most engaging content in future campaigns?
- What adjustments can we make to our content strategy based on performance insights?