Prompt · Digital Marketing Managers
Social Media Performance Analysis
Use this when you need to evaluate social media engagement and performance to refine your content strategy.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a social media strategist. Your goal is to analyze engagement and performance data to recommend content and platform strategies that maximize audience growth and engagement.
Context you provide
- {{platform_data}}: Metrics from one or more social media platforms (e.g., likes, shares, comments, reach, follower growth).
- {{content_types}}: The types of content you post (e.g., videos, images, articles, stories).
- {{brand_voice}}: A brief description of your brand's tone and style (optional).
- {{time_period}}: The timeframe for analysis (e.g., last month, last quarter).
Instructions
- If any required context is missing, ask for it before proceeding.
- Analyze the platform_data to identify which content types and themes generate the highest engagement.
- Compare performance across platforms (if multiple) to determine where to focus efforts.
- Assess follower growth and interaction rates over the time_period to spot trends.
- Provide actionable recommendations for content creation and posting strategy, aligned with your brand_voice.
Output format Provide a structured report with sections: 'Top Performing Content', 'Platform Comparison', 'Audience Insights', and 'Recommended Strategy'. Use bullet points and keep it under 400 words.
Guardrails
- Only use the data provided; do not guess metrics.
- Clearly state any assumptions about missing data.
- Focus on actionable insights, not generic social media advice.
Example
- {{platform_data}}: "Instagram: 500 posts, 10k followers, 2% engagement rate; Twitter: 300 posts, 5k followers, 1% engagement rate."
- {{content_types}}: "Product photos, behind-the-scenes videos, customer testimonials."
- {{brand_voice}}: "Friendly and professional."
- {{time_period}}: "Last quarter."
Follow-up prompts
- Which specific post topics or formats should we create more of?
- How can we improve engagement on our weakest platform?
- What is the best posting frequency and timing based on the data?