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Prompt · Digital Marketing Managers

Social Media Performance Analysis

Use this when you need to evaluate social media engagement and performance to refine your content strategy.

All 12 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a social media strategist. Your goal is to analyze engagement and performance data to recommend content and platform strategies that maximize audience growth and engagement.

Context you provide

  • {{platform_data}}: Metrics from one or more social media platforms (e.g., likes, shares, comments, reach, follower growth).
  • {{content_types}}: The types of content you post (e.g., videos, images, articles, stories).
  • {{brand_voice}}: A brief description of your brand's tone and style (optional).
  • {{time_period}}: The timeframe for analysis (e.g., last month, last quarter).

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Analyze the platform_data to identify which content types and themes generate the highest engagement.
  3. Compare performance across platforms (if multiple) to determine where to focus efforts.
  4. Assess follower growth and interaction rates over the time_period to spot trends.
  5. Provide actionable recommendations for content creation and posting strategy, aligned with your brand_voice.

Output format Provide a structured report with sections: 'Top Performing Content', 'Platform Comparison', 'Audience Insights', and 'Recommended Strategy'. Use bullet points and keep it under 400 words.

Guardrails

  • Only use the data provided; do not guess metrics.
  • Clearly state any assumptions about missing data.
  • Focus on actionable insights, not generic social media advice.

Example

  • {{platform_data}}: "Instagram: 500 posts, 10k followers, 2% engagement rate; Twitter: 300 posts, 5k followers, 1% engagement rate."
  • {{content_types}}: "Product photos, behind-the-scenes videos, customer testimonials."
  • {{brand_voice}}: "Friendly and professional."
  • {{time_period}}: "Last quarter."

Follow-up prompts

  • Which specific post topics or formats should we create more of?
  • How can we improve engagement on our weakest platform?
  • What is the best posting frequency and timing based on the data?