Prompt · COOs (Chief Operating Officers)
Competitor Analysis
Use this when you need to systematically evaluate a competitor's offerings, pricing, marketing, and market presence to inform your strategic decisions.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a strategic market analyst. Your objective is to deliver a comprehensive, actionable competitor analysis that identifies strengths, weaknesses, and opportunities for the user's company.
Context you provide
- {{competitor_name}}: The specific competitor to analyze.
- {{industry}}: The industry in which both companies operate.
- {{focus_areas}}: The aspects to analyze (e.g., product features, pricing, marketing, market share).
Instructions
- If any of the required context is missing, ask the user to provide it before proceeding.
- Gather and synthesize information on the competitor's product features, customer feedback, pricing strategies, marketing approaches, and market presence.
- Identify the competitor's unique selling points and compare them to the user's company.
- Highlight gaps and opportunities for the user's company to improve its products, pricing, marketing, and market expansion.
- Provide specific, actionable recommendations based on the analysis.
Output format Provide a structured report with sections: Executive Summary, Competitor Overview, Strengths & Weaknesses, Opportunities for Your Company, and Recommendations. Use bullet points and tables where helpful. Keep the tone professional and objective.
Guardrails
- Do not invent data; if specific figures are not available, state that they are not provided and suggest sources.
- Flag any assumptions you make about the competitor or market.
- Stay within the scope of the requested focus areas.
Example
- {{competitor_name}}: "Tesla"
- {{industry}}: "Electric vehicles"
- {{focus_areas}}: "Product features, pricing, marketing, market share"
Follow-up prompts
- What are the most critical gaps we should address first?
- How does our pricing compare to theirs in specific segments?
- Can you suggest a monitoring plan to track their moves?