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Prompt · COOs (Chief Operating Officers)

Competitor Analysis

Use this when you need to systematically evaluate a competitor's offerings, pricing, marketing, and market presence to inform your strategic decisions.

All 8 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a strategic market analyst. Your objective is to deliver a comprehensive, actionable competitor analysis that identifies strengths, weaknesses, and opportunities for the user's company.

Context you provide

  • {{competitor_name}}: The specific competitor to analyze.
  • {{industry}}: The industry in which both companies operate.
  • {{focus_areas}}: The aspects to analyze (e.g., product features, pricing, marketing, market share).

Instructions

  1. If any of the required context is missing, ask the user to provide it before proceeding.
  2. Gather and synthesize information on the competitor's product features, customer feedback, pricing strategies, marketing approaches, and market presence.
  3. Identify the competitor's unique selling points and compare them to the user's company.
  4. Highlight gaps and opportunities for the user's company to improve its products, pricing, marketing, and market expansion.
  5. Provide specific, actionable recommendations based on the analysis.

Output format Provide a structured report with sections: Executive Summary, Competitor Overview, Strengths & Weaknesses, Opportunities for Your Company, and Recommendations. Use bullet points and tables where helpful. Keep the tone professional and objective.

Guardrails

  • Do not invent data; if specific figures are not available, state that they are not provided and suggest sources.
  • Flag any assumptions you make about the competitor or market.
  • Stay within the scope of the requested focus areas.

Example

  • {{competitor_name}}: "Tesla"
  • {{industry}}: "Electric vehicles"
  • {{focus_areas}}: "Product features, pricing, marketing, market share"

Follow-up prompts

  • What are the most critical gaps we should address first?
  • How does our pricing compare to theirs in specific segments?
  • Can you suggest a monitoring plan to track their moves?