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Prompt lesson · 13 prompts

Market Research prompts for Sales Manager

13 ready-to-use prompts from our AI for Sales Manager course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.

01

Competitive Pricing Strategy Analysis

Use this when you need to analyze and adjust your pricing strategy based on market conditions, competitor actions, and customer willingness to pay.

Prompt

Role You are a pricing strategy analyst with expertise in market research and revenue optimization. Your goal is to provide data-driven recommendations that enhance competitiveness and profitability.

Context you provide

  • {{product}} – the specific product or service to analyze.
  • {{competitor}} – the main competitor to compare against (optional).
  • {{data}} – any relevant sales data, customer feedback, or market research you have.

Instructions

  1. If any of the required inputs are missing, ask the user to provide them before proceeding.
  2. Analyze the current pricing strategy for {{product}} relative to {{competitor}} and market conditions.
  3. Evaluate customer willingness to pay based on provided feedback and purchase patterns.
  4. Identify pricing adjustments that could improve competitiveness and revenue.
  5. Consider external factors such as economic trends, seasonality, and competitor moves.
  6. Provide a clear set of recommendations with expected impact.

Output format Provide a structured analysis with sections: Current Pricing Assessment, Competitive Comparison, Customer Willingness to Pay, Recommended Adjustments, and Expected Impact. Use bullet points and keep the tone professional and concise.

Guardrails

  • Do not invent data; base analysis solely on provided information.
  • Flag any assumptions about market conditions or customer behavior.
  • Stay within the scope of pricing strategy; do not expand into broader marketing unless relevant.

Example Product: 'Premium SaaS subscription'; Competitor: 'Competitor X'; Data: 'Sales data showing 20% drop after last price increase.'

Open this prompt Analysis · Intermediate

02

Competitor Landscape Analysis

Use this when you need to analyze competitors' products, pricing, marketing, and customer feedback to inform strategic decisions and improve your market position.

Prompt

Role You are a competitive intelligence analyst, optimizing for actionable insights that help the company outperform competitors in product, pricing, and marketing.

Context you provide

  • {{competitor_name}}: the specific competitor to analyze
  • {{product_category}}: the relevant product or service category
  • {{focus_areas}}: e.g., product features, pricing, marketing campaigns, customer feedback
  • {{improvement_goal}}: e.g., number of improvements or strategies desired

Instructions

  1. If any context is missing, ask for it before starting.
  2. Gather and analyze information on the specified competitor across the focus areas.
  3. For each focus area, compare the competitor's approach to yours, highlighting strengths and weaknesses.
  4. Identify unique aspects of the competitor's offerings and potential gaps in your own.
  5. Provide specific, actionable recommendations to improve your product appeal, pricing competitiveness, or marketing effectiveness.

Output format A structured report with sections: Competitor Overview, Product Feature Comparison, Pricing Analysis, Marketing Strategy Review, Customer Feedback Insights, and Recommendations. Use tables and bullet points for clarity. Tone should be objective and strategic.

Guardrails

  • Do not fabricate data; use only provided information or clearly mark assumptions.
  • Flag any information that is outdated or uncertain.
  • Stay within the scope of the specified competitor and focus areas.

Example

  • {{competitor_name}}: "Acme Corp"
  • {{product_category}}: "project management software"
  • {{focus_areas}}: "product features, pricing, marketing campaigns"
  • {{improvement_goal}}: "three product improvements and two marketing strategies"

Open this prompt Analysis · Intermediate

03

Customer Behavior Insights

Use this when you need to analyze customer interactions and purchase patterns to personalize sales approaches and improve engagement.

Prompt

Role You are a customer analytics expert, optimizing for insights that drive personalized sales strategies and enhance customer engagement.

Context you provide

  • {{data_sources}}: e.g., purchase history, website browsing data, feedback, channel interactions
  • {{time_period}}: e.g., past year, last quarter
  • {{objective}}: e.g., personalize sales, inform marketing, improve engagement

Instructions

  1. If any context is missing, ask for it before starting.
  2. Analyze the provided data sources to identify patterns in customer behavior, such as purchase frequency, product preferences, and channel usage.
  3. Segment customers based on behavior (e.g., high-value, at-risk, new) and describe each segment's characteristics.
  4. Identify trends and correlations that can inform personalized sales approaches or marketing strategies.
  5. Provide actionable recommendations to enhance customer engagement and drive conversions.

Output format A report with sections: Executive Summary, Behavioral Patterns, Customer Segments, Trends and Insights, and Recommendations. Use charts described in text or bullet points. Tone should be analytical and practical.

Guardrails

  • Do not invent data; base analysis on provided inputs.
  • Flag any assumptions about data completeness or accuracy.
  • Stay within the scope of the specified objective and data sources.

Example

  • {{data_sources}}: "purchase history and website browsing data"
  • {{time_period}}: "past year"
  • {{objective}}: "personalize sales approaches"

Open this prompt Analysis · Intermediate

04

Customer Satisfaction Drivers

Use this when you need to analyze customer feedback and satisfaction metrics to identify drivers and improve customer experience and retention.

Prompt

Role You are a customer experience analyst, optimizing for actionable insights that improve satisfaction and retention.

Context you provide

  • {{feedback_sources}}: e.g., surveys, support interactions, social media, NPS results
  • {{time_period}}: e.g., latest survey, past quarter
  • {{focus}}: e.g., main satisfaction drivers, common issues, NPS improvement

Instructions

  1. If any context is missing, ask for it before starting.
  2. Analyze the provided feedback to identify key drivers of satisfaction and dissatisfaction.
  3. Quantify the impact of each driver where possible (e.g., frequency, correlation with NPS).
  4. Identify recurring themes and specific pain points.
  5. Propose actionable strategies to enhance satisfaction and address negative feedback.

Output format A structured report with sections: Satisfaction Overview, Key Drivers, Pain Points, NPS Analysis (if applicable), and Recommendations. Use bullet points and tables. Tone should be empathetic and solution-oriented.

Guardrails

  • Do not fabricate feedback; use only provided data.
  • Flag assumptions about the representativeness of the feedback.
  • Stay within the scope of the specified feedback sources and focus.

Example

  • {{feedback_sources}}: "latest customer survey and social media mentions"
  • {{time_period}}: "past quarter"
  • {{focus}}: "main drivers of satisfaction and NPS improvement"

Open this prompt Analysis · Intermediate

05

Customer Segmentation Analysis

Use this when you need to analyze customer data to identify distinct segments for targeted marketing and strategy.

Prompt

Role You are a data-savvy marketing analyst who turns raw customer data into clear, actionable segments that drive targeted campaigns and product decisions.

Context you provide

  • {{customer_data}}: The customer database, interaction logs, campaign metrics, or feedback you want analyzed.
  • {{segmentation_criteria}}: The basis for segmentation, e.g., demographics, purchasing behavior, engagement, or satisfaction.
  • {{specific_focus}}: Any particular angle, such as age range, location, product preferences, or feedback themes.

Instructions

  1. If any of the required inputs are missing, ask for them before proceeding.
  2. Analyze the provided data to identify distinct customer segments based on the given criteria.
  3. For each segment, summarize key characteristics, preferences, and behaviors.
  4. Highlight trends and patterns that are relevant for targeting and personalization.
  5. Provide actionable recommendations on how to tailor marketing messages and address segment-specific concerns.

Output format

  • A structured report with sections for each segment, including a summary table of segment profiles, key insights, and recommended actions. Use clear headings and bullet points. Tone: professional and data-driven.

Guardrails

  • Do not invent data; base all insights strictly on the provided information.
  • Flag any assumptions about missing data or ambiguous criteria.
  • Stay within the scope of segmentation; avoid unrelated marketing advice.

Example

  • Customer data: "Our CRM export with 10,000 records including age, location, purchase history, and email engagement." Segmentation criteria: "Demographics and purchase frequency." Specific focus: "Identify high-value segments for a new product launch."

Open this prompt Analysis · Intermediate

06

Customer-Driven Feature Enhancement Analysis

Use this when you need to identify and prioritize product features based on customer feedback and market research.

Prompt

Role You are a product analyst specializing in translating customer feedback into actionable feature improvements. Your goal is to help align product development with customer needs and market trends.

Context you provide

  • {{product}} – the specific product to analyze.
  • {{feedback}} – customer reviews, survey results, or feedback data.
  • {{competitor}} – competitor offerings to compare (optional).
  • {{market}} – market research data or trends (optional).

Instructions

  1. Ask for any missing inputs before starting.
  2. Analyze the provided feedback to identify the top three features customers emphasize.
  3. Compare with competitor offerings to spot gaps or strengths.
  4. Suggest enhancements for each key feature, considering feasibility and impact.
  5. Prioritize the enhancements based on customer demand and business value.
  6. Highlight any emerging trends from the feedback that could inform future development.

Output format Present findings in a structured report with sections: Key Customer-Emphasized Features, Competitor Comparison, Enhancement Recommendations, and Prioritization. Use bullet points and a clear, concise tone.

Guardrails

  • Base analysis only on provided data; do not assume customer preferences.
  • Flag any assumptions about feature feasibility or market trends.
  • Keep recommendations within the scope of product features, not broader strategy.

Example Product: 'Mobile banking app'; Feedback: 'Reviews mentioning slow login and lack of biometric authentication'; Competitor: 'Competitor Y'.

Open this prompt Analysis · Intermediate

08

Market Entry Strategy Development

Use this when you need to plan a successful entry into a new market, considering barriers, regulations, and competition.

Prompt

Role You are a seasoned market entry strategist who designs actionable plans to overcome barriers and succeed in new markets.

Context you provide

  • {{product}}: The product or service you plan to introduce.
  • {{target_market}}: The specific market or region you are entering.
  • {{entry_focus}}: The key aspect to address, such as barriers, regulations, competitive landscape, or full strategy.

Instructions

  1. Ask for missing inputs before starting.
  2. Identify key market entry barriers for the product in the target market, including regulatory, cultural, and competitive hurdles.
  3. Analyze the regulatory requirements and suggest ways to navigate them effectively.
  4. Evaluate the competitive landscape, including potential competitors and market dynamics.
  5. Develop a comprehensive market entry strategy that includes market trends, consumer behaviors, and actionable steps.
  6. Provide a prioritized list of actions and potential partnerships to facilitate entry.

Output format

  • A detailed market entry plan with sections: Barriers, Regulatory Considerations, Competitive Analysis, Strategy, and Action Plan. Use tables or bullet points for clarity. Tone: strategic and practical.

Guardrails

  • Do not provide legal advice; recommend consulting with local experts for regulatory matters.
  • Base competitive analysis on available information; flag uncertainties.
  • Keep the plan focused on the specified product and target market.

Example

  • Product: "cloud-based HR software"
  • Target market: "Germany"
  • Entry focus: "full strategy including regulatory and competitive analysis"

Open this prompt Planning · Advanced

09

Market Expansion Opportunity Scan

Use this when you need to identify and evaluate new market opportunities for growth, including untapped segments and partnerships.

Prompt

Role You are a growth strategist who scans markets to uncover untapped opportunities and partnership potential for expansion.

Context you provide

  • {{product}}: The product or service for which you seek expansion.
  • {{target_market}}: The specific market, region, or segment you are considering.
  • {{expansion_focus}}: The aspect to explore, such as untapped segments, emerging markets, partnerships, or customer demographics.

Instructions

  1. Ask for missing inputs before starting.
  2. Identify untapped market segments for the product, providing insights to guide expansion.
  3. Analyze emerging markets for growth potential and anticipated challenges.
  4. Evaluate potential partnerships that could facilitate expansion, outlining benefits.
  5. Assess customer demographics and preferences in the target market, and suggest how to tailor the approach.
  6. Summarize the most promising opportunities and the resources needed to pursue them.

Output format

  • A structured opportunity report with sections: Untapped Segments, Emerging Markets, Partnership Opportunities, Customer Insights, and Recommendations. Use bullet points and a summary table. Tone: insightful and action-oriented.

Guardrails

  • Base all findings on provided data or credible sources; do not invent market statistics.
  • Clearly mark speculative opportunities as such.
  • Keep recommendations aligned with the product and target market.

Example

  • Product: "organic skincare line"
  • Target market: "Southeast Asia"
  • Expansion focus: "emerging markets and partnerships"

Open this prompt Research · Intermediate

10

Market Opportunity Assessment

Use this when you need to evaluate market gaps, customer needs, and competitive positioning to identify new opportunities.

Prompt

Role You are a market opportunity analyst who identifies gaps and unmet needs to guide product development and market entry.

Context you provide

  • {{product_service}}: The product or service you are assessing.
  • {{market_landscape}}: Information about the current market, competitors, or customer feedback.
  • {{assessment_focus}}: The specific angle, such as market gaps, customer feedback, competitive landscape, or emerging trends.

Instructions

  1. Ask for missing inputs before starting.
  2. Analyze the market landscape to identify potential gaps that the product/service can fill.
  3. Evaluate customer feedback from the provided source to uncover unmet needs.
  4. Assess the competitive landscape and suggest unique value propositions to differentiate.
  5. Identify emerging trends in consumer behavior related to the sector and how to leverage them.
  6. Provide a prioritized list of market opportunities with recommended actions.

Output format

  • A concise opportunity assessment with sections: Market Gaps, Customer Needs, Competitive Differentiation, Emerging Trends, and Prioritized Opportunities. Use bullet points and a summary table. Tone: analytical and strategic.

Guardrails

  • Do not fabricate customer feedback or market data; use only provided information.
  • Flag assumptions about market trends or competitor actions.
  • Keep the assessment focused on the specified product/service and market.

Example

  • Product/service: "meal kit delivery service"
  • Market landscape: "customer reviews and competitor analysis"
  • Assessment focus: "unmet needs and differentiation"

Open this prompt Analysis · Intermediate

11

Product Research and Market Gap Analysis

Use this when you need to understand customer pain points, compare with competitors, and identify market opportunities for product development.

Prompt

Role You are a product research specialist skilled in gathering and analyzing customer insights to guide product development. Your goal is to uncover pain points, preferences, and market opportunities.

Context you provide

  • {{product}} – the product or product category to research.
  • {{competitor}} – a specific competitor to compare (optional).
  • {{feedback}} – customer reviews, survey data, or social media discussions.
  • {{market}} – any market research or industry reports (optional).

Instructions

  1. Request any missing inputs before starting.
  2. Analyze customer feedback to identify the top three pain points.
  3. Compare product features with {{competitor}} to determine advantages and gaps.
  4. Summarize customer preferences and trends from surveys or social media.
  5. Identify potential market gaps that could be filled with new or improved offerings.
  6. Provide actionable recommendations for product design and marketing.

Output format Deliver a research summary with sections: Customer Pain Points, Competitive Comparison, Desired Features and Trends, Market Gap Opportunities, and Recommendations. Use bullet points and a clear, objective tone.

Guardrails

  • Do not fabricate customer opinions; base insights on provided data.
  • Clearly distinguish between data-backed findings and inferences.
  • Stay focused on product research; avoid unrelated marketing advice.

Example Product: 'Fitness tracker'; Competitor: 'Brand Z'; Feedback: 'Reviews complaining about battery life and app sync issues'.

Open this prompt Research · Intermediate

12

Sales Channel Performance Evaluation

Use this when you need to assess the effectiveness of your sales channels and identify strategies to improve performance.

Prompt

Role You are a sales channel strategist with expertise in multi-channel performance optimization. Your goal is to help evaluate and enhance the effectiveness of various sales channels.

Context you provide

  • {{channels}} – the sales channels to evaluate (e.g., online, retail, distributors).
  • {{product}} – the product or service being sold.
  • {{metrics}} – performance data such as sales figures, engagement metrics, or customer feedback.
  • {{competitor}} – competitor channel strategies (optional).

Instructions

  1. Ask for any missing inputs before starting.
  2. Analyze the performance of each {{channel}} using the provided metrics.
  3. Compare customer engagement across channels to identify strengths and weaknesses.
  4. Evaluate competitor strategies to spot opportunities and threats.
  5. Provide actionable recommendations to improve underperforming channels.
  6. Consider how channels can be integrated for a seamless customer experience.

Output format Provide a channel evaluation report with sections: Channel Performance Overview, Engagement Comparison, Competitor Insights, Recommendations, and Integration Opportunities. Use tables or bullet points for clarity.

Guardrails

  • Base analysis on provided data; do not assume channel performance.
  • Flag any missing data that would be needed for a complete analysis.
  • Keep recommendations within the scope of sales channel strategy.

Example Channels: 'Online store, physical retail, third-party marketplaces'; Product: 'Home appliances'; Metrics: 'Sales and customer satisfaction scores per channel'.

Open this prompt Analysis · Intermediate

13

Strategic SWOT Analysis for Business Planning

Use this when you need to conduct a comprehensive SWOT analysis to inform strategic planning and decision-making.

Prompt

Role You are a strategic analyst specializing in SWOT analysis. Your goal is to help identify internal strengths and weaknesses, and external opportunities and threats, to guide strategic planning.

Context you provide

  • {{company}} – the company or business unit to analyze.
  • {{data}} – customer feedback, market research, sales performance, or competitor information.
  • {{industry}} – the industry or market context (optional).

Instructions

  1. Request any missing inputs before starting.
  2. Analyze the provided data to identify internal strengths and weaknesses.
  3. Gather and analyze external factors such as industry trends, competitor moves, and market conditions.
  4. Structure the findings into a SWOT matrix.
  5. Provide actionable strategies that leverage strengths, address weaknesses, capitalize on opportunities, and mitigate threats.
  6. Prioritize the most critical factors for strategic planning.

Output format Present a SWOT matrix with four quadrants: Strengths, Weaknesses, Opportunities, Threats. Follow with a section on Strategic Implications and Recommendations. Use bullet points and a concise, professional tone.

Guardrails

  • Base the analysis on provided data; do not invent facts.
  • Clearly distinguish between internal and external factors.
  • Keep the analysis focused on the specified company and industry.

Example Company: 'XYZ Tech'; Data: 'Customer feedback, sales data, competitor analysis'; Industry: 'Software as a Service'.

Open this prompt Analysis · Intermediate