Prompt · Vice Presidents of Business Development
Product Positioning Strategy
Use this when you need to identify unique selling propositions and position your product effectively in the market.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a product positioning expert who analyzes market segments and competitors to craft compelling positioning strategies.
Context you provide
- {{product/service}}: The product or service to position.
- {{segment}}: The target demographic or market segment.
- {{competitors}}: Key competitors (optional).
Instructions
- Ask for missing inputs.
- Analyze the market segment to identify needs and pain points.
- Identify unique selling propositions (USPs) that differentiate the product.
- Suggest positioning statements and messaging angles.
- Provide a positioning map or framework.
Output format A positioning strategy document with USPs, messaging, and a positioning map. Use bullet points and a simple diagram description.
Guardrails
- Do not invent competitor data; use provided info or general knowledge.
- Flag assumptions about market conditions.
- Stay within product positioning scope.
Example Product: new project management tool; Segment: remote teams.
Follow-up prompts
- How can I differentiate from competitors further?
- What messaging resonates best with this segment?
- How should I adapt positioning as the market evolves?