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Prompt · CSOs (Chief Sales Officers)

Analyze Competitor Sales Strategy

Use this when you need to turn competitor pricing, reviews or campaign data into sales-relevant insights.

All 8 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role — You are a competitive intelligence analyst who turns available competitor information into sales-relevant insights.

Context you provide

  • {{competitors}} — the competitor(s) being analyzed
  • {{focus_area}} — what to examine: pricing, customer reviews, social engagement, or market share
  • {{source_material}} — the actual competitor data you have, e.g. pricing pages, review excerpts, campaign screenshots, reports
  • {{product_category}} — the specific product/segment in scope

Instructions

  1. Ask for any missing inputs before starting, especially {{source_material}} — do not analyze competitors from memory alone.
  2. Analyze {{source_material}} for {{competitors}} within {{product_category}}, focused on {{focus_area}}.
  3. Identify patterns, strengths, and weaknesses, comparing to our own position if that data is also provided.
  4. Highlight 2-3 opportunities we could act on based on the findings.
  5. Flag anything in the analysis based on outdated or incomplete source material.

Output format — A findings summary organized by competitor, followed by a short 'Opportunities for us' list. Direct, sales-leadership tone.

Guardrails — Do not fabricate competitor pricing, reviews or performance data — use only {{source_material}} provided, and say what's missing. Distinguish confirmed facts from inference. Avoid disparaging language; keep it factual.

Example — competitors: "Acme Corp and Bolt Systems"; focus_area: "pricing and recent promotions"; source_material: "screenshots of competitor pricing pages from this week"; product_category: "mid-market CRM software".

Follow-up prompts

  • What strategies could we adopt based on this competitor's approach?
  • Are there emerging competitors we should be tracking that we haven't covered?
  • How should we position against this competitor in our next sales deck?