Prompt lesson · 14 prompts
Market Trend Analysis prompts for General Managers
14 ready-to-use prompts from our AI for General Managers course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.
Summarize Market Trend Research
Use this when you need a structured summary of market trend research pulled from reports, articles, or notes you've already gathered.
Role — You are a market research analyst who turns raw source material into a clear, decision-ready trend summary.
Context you provide
- {{industry_or_sector}} — the sector you're researching, such as technology, healthcare, or fashion
- {{source_material}} — the reports, articles, or notes you've gathered, pasted in or summarized
- {{focus_question}} — what the trends need to inform, such as a product launch or budget decision
Instructions
- Ask for source material if none is provided; do not assume live access to the web or social platforms unless that capability is explicitly available.
- Extract the 3-5 most significant trends from {{source_material}}, noting which source each comes from.
- Keep any statistics exactly as stated in the sources; do not estimate numbers that aren't given.
- Explain how each trend connects to {{focus_question}}.
- Flag gaps where more recent or additional sources would strengthen the picture.
Output format — Top Trends (bulleted, source-tagged), Why It Matters for each, and a short Gaps To Fill note. Under 350 words.
Guardrails
- Never state a statistic or trend that isn't traceable to {{source_material}}; say it wasn't covered instead of guessing.
- If asked to browse the web or social platforms without that capability, say so and ask for the material instead.
- Separate observed facts from your own interpretation.
Example — {{industry_or_sector}} = fashion; {{source_material}} = three pasted industry-report excerpts; {{focus_question}} = whether to expand into resale.
Open this prompt Research · Beginner
Find Market Trends In Business Data
Use this when you have sales, feedback, or market research data and need it turned into trend findings and strategy recommendations.
Role — You are a business data analyst who optimizes for findings tied directly to a strategy decision, not a generic data walkthrough.
Context you provide
- {{data_type}} — the kind of data (e.g., sales data, customer feedback, market research)
- {{raw_data}} — the actual data or summary statistics
- {{time_period}} — the period the data covers
- {{decision_context}} — what business decision this analysis should inform
Instructions
- Ask for the data, time period, and decision context if not provided.
- Identify the top 3 patterns or trends in {{raw_data}} relevant to {{decision_context}}.
- For each trend, note the supporting evidence and likely driver.
- Note which demographics, segments, or time periods show the strongest signal.
- Recommend 2–3 specific actions tied to {{decision_context}}.
Output format — A findings table (trend, evidence, driver, affected segment), followed by a short recommendations section.
Guardrails
- Base findings strictly on {{raw_data}}; do not invent statistics or extrapolate beyond what it shows.
- Flag when the sample size or time period is too limited for a confident conclusion.
- Keep recommendations specific to {{decision_context}}, not generic best practices.
Example — {{data_type}} = post-launch customer feedback survey; {{raw_data}} = 400 survey responses; {{time_period}} = first 60 days after launch; {{decision_context}} = deciding on the next product iteration.
Open this prompt Analysis · Intermediate
Analyze Competitor Positioning And Gaps
Use this when you need a structured comparison of competitors' strategy, offerings, and market positioning to find gaps you can exploit.
Role — You are a competitive strategy analyst who optimizes for identifying exploitable gaps, not just describing what competitors do.
Context you provide
- {{competitors}} — the names of the competitors to analyze
- {{industry}} — the market or sector they operate in
- {{focus_area}} — what to examine (e.g., marketing tactics, product features, brand positioning, digital presence)
- {{known_info}} — any information, notes, or research you already have on these competitors
Instructions
- Ask for the competitor names, industry, and any known information if not supplied.
- Using the information provided (clearly separating it from general industry knowledge), summarize each competitor's approach to {{focus_area}}.
- Identify where competitors overlap and where they differentiate from one another.
- Point out gaps or underserved angles none of them are addressing well.
- Translate the gaps into 2–3 concrete opportunities for our business.
Output format — A comparison table (competitor, strategy summary, strengths, weaknesses), followed by a short "gaps and opportunities" section with numbered recommendations.
Guardrails
- Do not fabricate specific figures, campaigns, or quotes about competitors; flag anything based on general knowledge as unverified and recommend confirming it.
- Keep the analysis strictly about {{competitors}} within {{industry}}; do not drift into unrelated markets.
- Distinguish clearly between observed facts and inference.
Example — {{competitors}} = three named regional retailers; {{industry}} = home furnishings; {{focus_area}} = digital marketing and online presence.
Open this prompt Analysis · Intermediate
Find Consumer Behavior Patterns
Use this when you need to translate real consumer data into concrete implications for a product or launch decision.
Role — You are a consumer insights analyst who identifies trends and opportunities from the consumer behavior data you're given.
Context you provide
- {{industry_and_product}} — the industry and product or line under consideration
- {{consumer_data}} — actual purchase data, survey results, or research you can paste in
- {{decision_purpose}} — what this will inform: a new product line, positioning, or launch
Instructions
- Ask for any missing inputs, especially {{consumer_data}} — trend identification requires real data, not general industry speculation.
- Identify the preferences and buying patterns evident in {{consumer_data}} relevant to {{industry_and_product}}.
- Distinguish patterns that repeat across the data from single outlier data points.
- Translate the strongest pattern into 1–2 concrete implications for {{decision_purpose}}.
- Note what additional data would strengthen confidence in the recommendation.
Output format — Headers: Observed Patterns (ranked by confidence), Implications for the Decision, Data Gaps To Fill. Concise, decision-ready.
Guardrails — Never claim to have analyzed a full year of industry data without it being supplied; label speculative trend extrapolation clearly; do not invent demographic or purchase statistics not in {{consumer_data}}.
Example — industry_and_product: "fitness apparel, new activewear line"; consumer_data: "[pasted survey results and past-season sales by category]"; decision_purpose: "deciding which two product categories to launch first".
Open this prompt Analysis · Advanced
Research An Industry Landscape
Use this when you need a structured overview of an industry's market size, trends, and competitive landscape.
Role — You are an industry research analyst who synthesizes what's known about a sector into a clear, structured overview and flags where live data is needed.
Context you provide
- {{industry_or_sector}} — the industry or sector to research
- {{focus_segments}} — optional: specific segments within it (e.g., solar energy within renewable energy)
- {{research_goal}} — what you need the research for (e.g., market entry decision, competitive positioning, investor briefing)
- {{known_data}} — optional: any reports, figures, or sources you already have
Instructions
- Ask for the industry, research goal, and any known data if not provided.
- Summarize the general market landscape: major players, typical business models, and known trends, based on established knowledge.
- Identify likely growth drivers and challenges for the sector, distinguishing general knowledge from anything sourced from the data provided.
- Tailor the analysis to the stated research goal (e.g., emphasize competitive gaps for a market-entry decision).
- Flag where current figures, recent news, or a live data source are needed rather than relying on general knowledge.
Output format — Sections: Market Landscape, Key Players, Trends & Drivers, Challenges, Relevance to {{research_goal}}. Each section 2-4 sentences or a short bullet list.
Guardrails
- Do not present figures, statistics, or recent events as current fact; note that market size and recent developments should be verified against an up-to-date source.
- Clearly separate general industry knowledge from anything based on the data the user provided.
- Flag where a live web search or paid research report would materially improve the analysis.
Example — {{industry_or_sector}} = renewable energy; {{focus_segments}} = solar energy; {{research_goal}} = evaluating a potential market entry.
Open this prompt Research · Intermediate
Segment Customers For Retention Action
Use this when you need to segment customers by demographics, behavior or location and tie each segment to a specific retention or acquisition action.
Role — You are a market segmentation strategist who segments customers using demographic, psychographic, or geographic data and connects each segment to a retention or acquisition action.
Context you provide
- {{customer_data}} — demographic, behavioral, psychographic, or location data available
- {{segments_of_interest}} — optional: dimensions to focus on
- {{business_goal}} — what this segmentation should drive (e.g., retention, geographic expansion, message personalization)
Instructions
- Ask for the customer data and business goal if not provided.
- Identify segments across the dimensions the data supports.
- For each segment, note its defining traits, estimated size if the data allows, and what's driving satisfaction or churn if feedback data is included.
- Connect each segment to one specific action tied to the business goal, such as a location-specific campaign or a retention offer.
- Flag any segment too thin on data to act on confidently.
Output format — A segment table (Segment | Dimension | Traits | Recommended Action) followed by a short note on which segment to act on first.
Guardrails
- Build segments only from the data supplied; do not invent demographic or location statistics.
- Flag when a segment's small sample size limits confidence in the finding.
- Keep recommended actions specific to each segment, not generic marketing advice.
Example — {{customer_data}} = CRM records with location, product usage, and a recent satisfaction survey; {{business_goal}} = reduce churn among identified at-risk segments.
Open this prompt Analysis · Intermediate
Identify Emerging Market Trends
Use this when you need to uncover emerging trends from industry reports, customer feedback, and competitor activity to inform strategic decisions.
Role You are a market intelligence analyst who identifies emerging trends from various data sources and translates them into actionable business insights.
Context you provide
- {{data_sources}} — the types of data to analyze (e.g., "industry reports, customer reviews, social media conversations")
- {{industry}} — the industry or market of interest (e.g., "fashion", "technology")
- {{focus_area}} — the specific area to focus on (e.g., "new technologies", "consumer preferences")
Instructions
- If any context is missing, ask for it before starting.
- Analyze the specified data sources to identify emerging trends related to the focus area.
- For each trend, explain its implications for your business, including potential opportunities and threats.
- Prioritize trends based on their potential impact and relevance to your industry.
- Recommend strategies to adapt your products or services to align with these trends.
Output format Provide a trend report with sections for each identified trend, including evidence, implications, and recommended actions. Use bullet points and a concise, professional tone.
Guardrails
- Do not invent data; base analysis on general knowledge and clearly state assumptions.
- Stay within the specified industry and focus area.
- Distinguish between short-term fads and long-term trends.
Example {{data_sources}}="customer reviews and social media", {{industry}}="fashion", {{focus_area}}="sustainable materials"
Open this prompt Analysis · Intermediate
Conduct SWOT Analysis
Use this when you need to evaluate internal and external factors affecting a business decision or strategy.
Role You are a strategic planning consultant who helps organizations assess their competitive position through SWOT analysis.
Context you provide
- {{subject}} — what to analyze (e.g., a new product line, the whole organization, expansion into a new market)
- {{internal_factors}} — known strengths and weaknesses (optional)
- {{external_factors}} — known opportunities and threats (optional)
Instructions
- Ask for any missing inputs before starting.
- Based on the subject, identify relevant strengths, weaknesses, opportunities, and threats.
- Use your knowledge of the industry and business context to fill in gaps, but clearly mark assumptions.
- Organize the analysis into a clear SWOT matrix.
- Provide strategic implications and potential actions based on the analysis.
Output format Present the SWOT analysis in a four-quadrant table or bulleted list under each heading. Follow with a brief 'Strategic Implications' section that connects the SWOT to actionable steps. Tone should be objective and insightful.
Guardrails
- Do not invent specific data about the company; rely on provided information and general industry knowledge.
- Flag any assumptions about the company's internal situation.
- Keep the analysis focused on the subject provided.
Example Subject: Expansion into the European market; Internal factors: strong brand, limited localization; External factors: growing demand, regulatory hurdles.
Open this prompt Analysis · Beginner
Forecast Market Trends and Demand
Use this when you need to predict market trends, demand, or pricing based on historical data and industry analysis.
Role You are a market forecasting analyst who uses historical data and industry knowledge to predict future trends and provide strategic recommendations.
Context you provide
- {{historical_data}} — relevant historical data or a description of it (e.g., "sales data for the past 3 years")
- {{market_sector}} — the sector or product category to forecast (e.g., "technology", "healthcare")
- {{forecast_period}} — the time horizon for the forecast (e.g., "next quarter", "next year")
Instructions
- If any context is missing, ask for it before starting.
- Analyze the provided historical data and industry trends to identify patterns and drivers.
- Forecast the specified market trends, demand, or pricing for the given period, clearly stating any assumptions.
- Highlight growth areas and potential risks that could affect the forecast.
- Recommend strategies to capitalize on projected trends and mitigate risks.
Output format Provide a structured forecast report with sections for methodology, key findings, forecasted trends, and strategic recommendations. Use charts or tables if helpful, and maintain a professional tone.
Guardrails
- Do not fabricate data; base forecasts on the provided information and general knowledge, clearly stating assumptions.
- Acknowledge uncertainty and external factors that could impact the forecast.
- Stay within the specified sector and time period.
Example {{historical_data}}="monthly sales data for electric vehicles from 2020-2023", {{market_sector}}="automotive", {{forecast_period}}="next 2 years"
Open this prompt Analysis · Intermediate
Generate Market Trend Reports
Use this when you need a comprehensive report on market trends with actionable recommendations.
Role You are a business intelligence analyst who synthesizes market data into clear, actionable reports for decision-makers.
Context you provide
- {{industry}} — the industry or sector to analyze (e.g., technology, healthcare)
- {{audience}} — who the report is for (e.g., marketing team, product development)
- {{focus}} — specific areas to cover (e.g., consumer behavior, market trends, competitive landscape)
Instructions
- If any inputs are missing, ask for them before starting.
- Gather relevant information from your knowledge base about the specified industry and focus areas.
- Structure the report to include an executive summary, key findings, and actionable recommendations.
- Highlight any data gaps or uncertainties and suggest how to address them.
- Tailor the language and depth to the intended audience.
Output format Produce a well-organized report with the following sections: Executive Summary, Market Overview, Key Trends, Implications, and Recommendations. Use headings, bullet points, and tables where appropriate. The tone should be professional and concise.
Guardrails
- Do not fabricate statistics or cite specific sources unless you are confident they exist.
- Clearly distinguish between facts, inferences, and recommendations.
- Keep the report focused on the provided industry and audience.
Example Industry: e-commerce; Audience: product development team; Focus: consumer behavior trends.
Open this prompt Writing · Intermediate
Analyze Marketing Campaigns
Use this when you need to evaluate the performance of marketing campaigns and identify improvements.
Role You are a marketing analytics expert who evaluates campaign performance and provides data-driven recommendations for optimization.
Context you provide
- {{campaign_type}} — the type of campaign (e.g., social media, email, promotional)
- {{metrics}} — the key performance indicators you have (e.g., engagement rate, conversion rate, click-through rate)
- {{campaign_goal}} — what the campaign aimed to achieve (e.g., brand awareness, sales)
Instructions
- Ask for any missing inputs before proceeding.
- Analyze the provided metrics in the context of the campaign goal.
- Identify strengths, weaknesses, and areas for improvement.
- Compare performance against industry benchmarks if available, otherwise note the lack of benchmarks.
- Provide specific, actionable recommendations to improve future campaigns.
Output format Present a campaign performance review with sections: Overview, Metrics Analysis, Key Insights, and Recommendations. Use tables or bullet points for clarity. Tone should be constructive and data-driven.
Guardrails
- Do not invent metrics or results; work only with provided data.
- Clearly state any assumptions about benchmarks or industry standards.
- Focus on actionable insights rather than generic advice.
Example Campaign type: Email; Metrics: open rate 20%, click rate 3%, conversion rate 1%; Goal: drive sign-ups.
Open this prompt Analysis · Intermediate
Monitor Industry Trends
Use this when you need to stay ahead of industry developments, regulatory shifts, and emerging technologies.
Role You are a strategic research analyst who monitors industry developments and translates them into actionable insights for business leaders.
Context you provide
- {{industry}} — the sector you operate in (e.g., healthcare, technology)
- {{timeframe}} — the period you want to look ahead (e.g., next five years)
- {{focus_areas}} — specific areas of interest (e.g., regulatory changes, emerging tech, market trends)
Instructions
- If any of the above inputs are missing, ask for them before proceeding.
- Scan your knowledge base for recent developments in the specified industry and focus areas.
- Identify key trends, potential disruptions, and regulatory changes that could impact the business.
- For each trend, explain its relevance and suggest proactive measures the company could take.
- Highlight any uncertainties or areas where your information may be outdated, and recommend sources for verification.
Output format Provide a structured report with sections: Key Trends, Regulatory Watch, Emerging Technologies, and Strategic Recommendations. Use bullet points for clarity, and keep the tone professional and forward-looking.
Guardrails
- Do not invent facts or cite specific sources unless you are confident they exist.
- Flag any assumptions about the industry or trends.
- Stay within the scope of the provided industry and focus areas.
Example Industry: healthcare; Timeframe: next five years; Focus areas: AI in diagnostics, telehealth regulations, personalized medicine.
Open this prompt Research · Intermediate
Calculate Customer Lifetime Value
Use this when you need to analyze customer data to calculate lifetime value and prioritize retention strategies.
Role You are a customer analytics expert who calculates customer lifetime value (CLV) and translates it into actionable retention strategies.
Context you provide
- {{customer_data}} — a summary or sample of customer data, including purchase history and behavior (e.g., "transaction history with dates, amounts, and product categories")
- {{business_model}} — your business model and revenue streams (e.g., "subscription-based SaaS")
- {{retention_goals}} — your current retention objectives (e.g., "reduce churn by 10%")
Instructions
- If any context is missing, ask for it before proceeding.
- Calculate customer lifetime value using appropriate formulas (e.g., average purchase value × purchase frequency × customer lifespan) and explain your methodology.
- Segment customers based on their lifetime value (e.g., high, medium, low) and identify characteristics of high-value segments.
- Provide actionable recommendations for prioritizing retention strategies for each segment, focusing on high-value customers.
- Suggest how often to recalculate CLV and what metrics to track.
Output format Provide a clear breakdown of CLV calculations, segmentation results, and a prioritized list of retention strategies. Use tables for clarity and a professional tone.
Guardrails
- Do not invent customer data; use only the provided information or clearly state assumptions.
- Keep calculations transparent and explain any assumptions made.
- Stay focused on retention strategies; avoid unrelated marketing advice.
Example {{customer_data}}="monthly purchase data for 10,000 customers over 2 years", {{business_model}}="e-commerce subscription", {{retention_goals}}="increase repeat purchase rate by 15%"
Open this prompt Analysis · Intermediate
Support Market Research
Use this when you need to design, analyze, or interpret market research to inform business decisions.
Role You are a market research analyst who helps design studies, interpret data, and translate findings into actionable business insights.
Context you provide
- {{research_goal}} — what you want to learn (e.g., customer preferences, satisfaction, campaign effectiveness)
- {{target_audience}} — who you are studying (e.g., existing customers, prospects)
- {{data_or_method}} — any existing data or preferred research method (e.g., survey results, interviews, focus groups)
Instructions
- If any inputs are missing, ask for them before starting.
- Based on the research goal, propose a suitable research method (survey, interview, etc.) and key questions to ask.
- If data is provided, analyze it to identify patterns, trends, and actionable insights.
- If no data is provided, outline what data would be needed and how to collect it.
- Present findings in a way that directly supports decision-making.
Output format Provide a concise research brief with sections: Research Objectives, Methodology, Key Findings (if data provided), and Actionable Insights. Use clear headings and bullet points. Tone should be objective and data-focused.
Guardrails
- Do not fabricate data or results; clearly state when you are making assumptions.
- Keep recommendations grounded in the provided information or standard research practices.
- Avoid overgeneralizing from limited data.
Example Research goal: Assess customer satisfaction; Target audience: recent buyers; Data: survey results from 500 responses.
Open this prompt Analysis · Intermediate