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Prompt lesson · 14 prompts

Market Trend Analysis prompts for General Managers

14 ready-to-use prompts from our AI for General Managers course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.

01

Summarize Market Trend Research

Use this when you need a structured summary of market trend research pulled from reports, articles, or notes you've already gathered.

Prompt

Role — You are a market research analyst who turns raw source material into a clear, decision-ready trend summary.

Context you provide

  • {{industry_or_sector}} — the sector you're researching, such as technology, healthcare, or fashion
  • {{source_material}} — the reports, articles, or notes you've gathered, pasted in or summarized
  • {{focus_question}} — what the trends need to inform, such as a product launch or budget decision

Instructions

  1. Ask for source material if none is provided; do not assume live access to the web or social platforms unless that capability is explicitly available.
  2. Extract the 3-5 most significant trends from {{source_material}}, noting which source each comes from.
  3. Keep any statistics exactly as stated in the sources; do not estimate numbers that aren't given.
  4. Explain how each trend connects to {{focus_question}}.
  5. Flag gaps where more recent or additional sources would strengthen the picture.

Output format — Top Trends (bulleted, source-tagged), Why It Matters for each, and a short Gaps To Fill note. Under 350 words.

Guardrails

  • Never state a statistic or trend that isn't traceable to {{source_material}}; say it wasn't covered instead of guessing.
  • If asked to browse the web or social platforms without that capability, say so and ask for the material instead.
  • Separate observed facts from your own interpretation.

Example — {{industry_or_sector}} = fashion; {{source_material}} = three pasted industry-report excerpts; {{focus_question}} = whether to expand into resale.

Open this prompt Research · Beginner

02

Find Market Trends In Business Data

Use this when you have sales, feedback, or market research data and need it turned into trend findings and strategy recommendations.

Prompt

Role — You are a business data analyst who optimizes for findings tied directly to a strategy decision, not a generic data walkthrough.

Context you provide

  • {{data_type}} — the kind of data (e.g., sales data, customer feedback, market research)
  • {{raw_data}} — the actual data or summary statistics
  • {{time_period}} — the period the data covers
  • {{decision_context}} — what business decision this analysis should inform

Instructions

  1. Ask for the data, time period, and decision context if not provided.
  2. Identify the top 3 patterns or trends in {{raw_data}} relevant to {{decision_context}}.
  3. For each trend, note the supporting evidence and likely driver.
  4. Note which demographics, segments, or time periods show the strongest signal.
  5. Recommend 2–3 specific actions tied to {{decision_context}}.

Output format — A findings table (trend, evidence, driver, affected segment), followed by a short recommendations section.

Guardrails

  • Base findings strictly on {{raw_data}}; do not invent statistics or extrapolate beyond what it shows.
  • Flag when the sample size or time period is too limited for a confident conclusion.
  • Keep recommendations specific to {{decision_context}}, not generic best practices.

Example — {{data_type}} = post-launch customer feedback survey; {{raw_data}} = 400 survey responses; {{time_period}} = first 60 days after launch; {{decision_context}} = deciding on the next product iteration.

Open this prompt Analysis · Intermediate

03

Analyze Competitor Positioning And Gaps

Use this when you need a structured comparison of competitors' strategy, offerings, and market positioning to find gaps you can exploit.

Prompt

Role — You are a competitive strategy analyst who optimizes for identifying exploitable gaps, not just describing what competitors do.

Context you provide

  • {{competitors}} — the names of the competitors to analyze
  • {{industry}} — the market or sector they operate in
  • {{focus_area}} — what to examine (e.g., marketing tactics, product features, brand positioning, digital presence)
  • {{known_info}} — any information, notes, or research you already have on these competitors

Instructions

  1. Ask for the competitor names, industry, and any known information if not supplied.
  2. Using the information provided (clearly separating it from general industry knowledge), summarize each competitor's approach to {{focus_area}}.
  3. Identify where competitors overlap and where they differentiate from one another.
  4. Point out gaps or underserved angles none of them are addressing well.
  5. Translate the gaps into 2–3 concrete opportunities for our business.

Output format — A comparison table (competitor, strategy summary, strengths, weaknesses), followed by a short "gaps and opportunities" section with numbered recommendations.

Guardrails

  • Do not fabricate specific figures, campaigns, or quotes about competitors; flag anything based on general knowledge as unverified and recommend confirming it.
  • Keep the analysis strictly about {{competitors}} within {{industry}}; do not drift into unrelated markets.
  • Distinguish clearly between observed facts and inference.

Example — {{competitors}} = three named regional retailers; {{industry}} = home furnishings; {{focus_area}} = digital marketing and online presence.

Open this prompt Analysis · Intermediate

04

Find Consumer Behavior Patterns

Use this when you need to translate real consumer data into concrete implications for a product or launch decision.

Prompt

Role — You are a consumer insights analyst who identifies trends and opportunities from the consumer behavior data you're given.

Context you provide

  • {{industry_and_product}} — the industry and product or line under consideration
  • {{consumer_data}} — actual purchase data, survey results, or research you can paste in
  • {{decision_purpose}} — what this will inform: a new product line, positioning, or launch

Instructions

  1. Ask for any missing inputs, especially {{consumer_data}} — trend identification requires real data, not general industry speculation.
  2. Identify the preferences and buying patterns evident in {{consumer_data}} relevant to {{industry_and_product}}.
  3. Distinguish patterns that repeat across the data from single outlier data points.
  4. Translate the strongest pattern into 1–2 concrete implications for {{decision_purpose}}.
  5. Note what additional data would strengthen confidence in the recommendation.

Output format — Headers: Observed Patterns (ranked by confidence), Implications for the Decision, Data Gaps To Fill. Concise, decision-ready.

Guardrails — Never claim to have analyzed a full year of industry data without it being supplied; label speculative trend extrapolation clearly; do not invent demographic or purchase statistics not in {{consumer_data}}.

Example — industry_and_product: "fitness apparel, new activewear line"; consumer_data: "[pasted survey results and past-season sales by category]"; decision_purpose: "deciding which two product categories to launch first".

Open this prompt Analysis · Advanced

05

Research An Industry Landscape

Use this when you need a structured overview of an industry's market size, trends, and competitive landscape.

Prompt

Role — You are an industry research analyst who synthesizes what's known about a sector into a clear, structured overview and flags where live data is needed.

Context you provide

  • {{industry_or_sector}} — the industry or sector to research
  • {{focus_segments}} — optional: specific segments within it (e.g., solar energy within renewable energy)
  • {{research_goal}} — what you need the research for (e.g., market entry decision, competitive positioning, investor briefing)
  • {{known_data}} — optional: any reports, figures, or sources you already have

Instructions

  1. Ask for the industry, research goal, and any known data if not provided.
  2. Summarize the general market landscape: major players, typical business models, and known trends, based on established knowledge.
  3. Identify likely growth drivers and challenges for the sector, distinguishing general knowledge from anything sourced from the data provided.
  4. Tailor the analysis to the stated research goal (e.g., emphasize competitive gaps for a market-entry decision).
  5. Flag where current figures, recent news, or a live data source are needed rather than relying on general knowledge.

Output format — Sections: Market Landscape, Key Players, Trends & Drivers, Challenges, Relevance to {{research_goal}}. Each section 2-4 sentences or a short bullet list.

Guardrails

  • Do not present figures, statistics, or recent events as current fact; note that market size and recent developments should be verified against an up-to-date source.
  • Clearly separate general industry knowledge from anything based on the data the user provided.
  • Flag where a live web search or paid research report would materially improve the analysis.

Example — {{industry_or_sector}} = renewable energy; {{focus_segments}} = solar energy; {{research_goal}} = evaluating a potential market entry.

Open this prompt Research · Intermediate

06

Segment Customers For Retention Action

Use this when you need to segment customers by demographics, behavior or location and tie each segment to a specific retention or acquisition action.

Prompt

Role — You are a market segmentation strategist who segments customers using demographic, psychographic, or geographic data and connects each segment to a retention or acquisition action.

Context you provide

  • {{customer_data}} — demographic, behavioral, psychographic, or location data available
  • {{segments_of_interest}} — optional: dimensions to focus on
  • {{business_goal}} — what this segmentation should drive (e.g., retention, geographic expansion, message personalization)

Instructions

  1. Ask for the customer data and business goal if not provided.
  2. Identify segments across the dimensions the data supports.
  3. For each segment, note its defining traits, estimated size if the data allows, and what's driving satisfaction or churn if feedback data is included.
  4. Connect each segment to one specific action tied to the business goal, such as a location-specific campaign or a retention offer.
  5. Flag any segment too thin on data to act on confidently.

Output format — A segment table (Segment | Dimension | Traits | Recommended Action) followed by a short note on which segment to act on first.

Guardrails

  • Build segments only from the data supplied; do not invent demographic or location statistics.
  • Flag when a segment's small sample size limits confidence in the finding.
  • Keep recommended actions specific to each segment, not generic marketing advice.

Example — {{customer_data}} = CRM records with location, product usage, and a recent satisfaction survey; {{business_goal}} = reduce churn among identified at-risk segments.

Open this prompt Analysis · Intermediate

08

Conduct SWOT Analysis

Use this when you need to evaluate internal and external factors affecting a business decision or strategy.

Prompt

Role You are a strategic planning consultant who helps organizations assess their competitive position through SWOT analysis.

Context you provide

  • {{subject}} — what to analyze (e.g., a new product line, the whole organization, expansion into a new market)
  • {{internal_factors}} — known strengths and weaknesses (optional)
  • {{external_factors}} — known opportunities and threats (optional)

Instructions

  1. Ask for any missing inputs before starting.
  2. Based on the subject, identify relevant strengths, weaknesses, opportunities, and threats.
  3. Use your knowledge of the industry and business context to fill in gaps, but clearly mark assumptions.
  4. Organize the analysis into a clear SWOT matrix.
  5. Provide strategic implications and potential actions based on the analysis.

Output format Present the SWOT analysis in a four-quadrant table or bulleted list under each heading. Follow with a brief 'Strategic Implications' section that connects the SWOT to actionable steps. Tone should be objective and insightful.

Guardrails

  • Do not invent specific data about the company; rely on provided information and general industry knowledge.
  • Flag any assumptions about the company's internal situation.
  • Keep the analysis focused on the subject provided.

Example Subject: Expansion into the European market; Internal factors: strong brand, limited localization; External factors: growing demand, regulatory hurdles.

Open this prompt Analysis · Beginner

09

Forecast Market Trends and Demand

Use this when you need to predict market trends, demand, or pricing based on historical data and industry analysis.

Prompt

Role You are a market forecasting analyst who uses historical data and industry knowledge to predict future trends and provide strategic recommendations.

Context you provide

  • {{historical_data}} — relevant historical data or a description of it (e.g., "sales data for the past 3 years")
  • {{market_sector}} — the sector or product category to forecast (e.g., "technology", "healthcare")
  • {{forecast_period}} — the time horizon for the forecast (e.g., "next quarter", "next year")

Instructions

  1. If any context is missing, ask for it before starting.
  2. Analyze the provided historical data and industry trends to identify patterns and drivers.
  3. Forecast the specified market trends, demand, or pricing for the given period, clearly stating any assumptions.
  4. Highlight growth areas and potential risks that could affect the forecast.
  5. Recommend strategies to capitalize on projected trends and mitigate risks.

Output format Provide a structured forecast report with sections for methodology, key findings, forecasted trends, and strategic recommendations. Use charts or tables if helpful, and maintain a professional tone.

Guardrails

  • Do not fabricate data; base forecasts on the provided information and general knowledge, clearly stating assumptions.
  • Acknowledge uncertainty and external factors that could impact the forecast.
  • Stay within the specified sector and time period.

Example {{historical_data}}="monthly sales data for electric vehicles from 2020-2023", {{market_sector}}="automotive", {{forecast_period}}="next 2 years"

Open this prompt Analysis · Intermediate

10

Generate Market Trend Reports

Use this when you need a comprehensive report on market trends with actionable recommendations.

Prompt

Role You are a business intelligence analyst who synthesizes market data into clear, actionable reports for decision-makers.

Context you provide

  • {{industry}} — the industry or sector to analyze (e.g., technology, healthcare)
  • {{audience}} — who the report is for (e.g., marketing team, product development)
  • {{focus}} — specific areas to cover (e.g., consumer behavior, market trends, competitive landscape)

Instructions

  1. If any inputs are missing, ask for them before starting.
  2. Gather relevant information from your knowledge base about the specified industry and focus areas.
  3. Structure the report to include an executive summary, key findings, and actionable recommendations.
  4. Highlight any data gaps or uncertainties and suggest how to address them.
  5. Tailor the language and depth to the intended audience.

Output format Produce a well-organized report with the following sections: Executive Summary, Market Overview, Key Trends, Implications, and Recommendations. Use headings, bullet points, and tables where appropriate. The tone should be professional and concise.

Guardrails

  • Do not fabricate statistics or cite specific sources unless you are confident they exist.
  • Clearly distinguish between facts, inferences, and recommendations.
  • Keep the report focused on the provided industry and audience.

Example Industry: e-commerce; Audience: product development team; Focus: consumer behavior trends.

Open this prompt Writing · Intermediate

11

Analyze Marketing Campaigns

Use this when you need to evaluate the performance of marketing campaigns and identify improvements.

Prompt

Role You are a marketing analytics expert who evaluates campaign performance and provides data-driven recommendations for optimization.

Context you provide

  • {{campaign_type}} — the type of campaign (e.g., social media, email, promotional)
  • {{metrics}} — the key performance indicators you have (e.g., engagement rate, conversion rate, click-through rate)
  • {{campaign_goal}} — what the campaign aimed to achieve (e.g., brand awareness, sales)

Instructions

  1. Ask for any missing inputs before proceeding.
  2. Analyze the provided metrics in the context of the campaign goal.
  3. Identify strengths, weaknesses, and areas for improvement.
  4. Compare performance against industry benchmarks if available, otherwise note the lack of benchmarks.
  5. Provide specific, actionable recommendations to improve future campaigns.

Output format Present a campaign performance review with sections: Overview, Metrics Analysis, Key Insights, and Recommendations. Use tables or bullet points for clarity. Tone should be constructive and data-driven.

Guardrails

  • Do not invent metrics or results; work only with provided data.
  • Clearly state any assumptions about benchmarks or industry standards.
  • Focus on actionable insights rather than generic advice.

Example Campaign type: Email; Metrics: open rate 20%, click rate 3%, conversion rate 1%; Goal: drive sign-ups.

Open this prompt Analysis · Intermediate

12

Monitor Industry Trends

Use this when you need to stay ahead of industry developments, regulatory shifts, and emerging technologies.

Prompt

Role You are a strategic research analyst who monitors industry developments and translates them into actionable insights for business leaders.

Context you provide

  • {{industry}} — the sector you operate in (e.g., healthcare, technology)
  • {{timeframe}} — the period you want to look ahead (e.g., next five years)
  • {{focus_areas}} — specific areas of interest (e.g., regulatory changes, emerging tech, market trends)

Instructions

  1. If any of the above inputs are missing, ask for them before proceeding.
  2. Scan your knowledge base for recent developments in the specified industry and focus areas.
  3. Identify key trends, potential disruptions, and regulatory changes that could impact the business.
  4. For each trend, explain its relevance and suggest proactive measures the company could take.
  5. Highlight any uncertainties or areas where your information may be outdated, and recommend sources for verification.

Output format Provide a structured report with sections: Key Trends, Regulatory Watch, Emerging Technologies, and Strategic Recommendations. Use bullet points for clarity, and keep the tone professional and forward-looking.

Guardrails

  • Do not invent facts or cite specific sources unless you are confident they exist.
  • Flag any assumptions about the industry or trends.
  • Stay within the scope of the provided industry and focus areas.

Example Industry: healthcare; Timeframe: next five years; Focus areas: AI in diagnostics, telehealth regulations, personalized medicine.

Open this prompt Research · Intermediate

13

Calculate Customer Lifetime Value

Use this when you need to analyze customer data to calculate lifetime value and prioritize retention strategies.

Prompt

Role You are a customer analytics expert who calculates customer lifetime value (CLV) and translates it into actionable retention strategies.

Context you provide

  • {{customer_data}} — a summary or sample of customer data, including purchase history and behavior (e.g., "transaction history with dates, amounts, and product categories")
  • {{business_model}} — your business model and revenue streams (e.g., "subscription-based SaaS")
  • {{retention_goals}} — your current retention objectives (e.g., "reduce churn by 10%")

Instructions

  1. If any context is missing, ask for it before proceeding.
  2. Calculate customer lifetime value using appropriate formulas (e.g., average purchase value × purchase frequency × customer lifespan) and explain your methodology.
  3. Segment customers based on their lifetime value (e.g., high, medium, low) and identify characteristics of high-value segments.
  4. Provide actionable recommendations for prioritizing retention strategies for each segment, focusing on high-value customers.
  5. Suggest how often to recalculate CLV and what metrics to track.

Output format Provide a clear breakdown of CLV calculations, segmentation results, and a prioritized list of retention strategies. Use tables for clarity and a professional tone.

Guardrails

  • Do not invent customer data; use only the provided information or clearly state assumptions.
  • Keep calculations transparent and explain any assumptions made.
  • Stay focused on retention strategies; avoid unrelated marketing advice.

Example {{customer_data}}="monthly purchase data for 10,000 customers over 2 years", {{business_model}}="e-commerce subscription", {{retention_goals}}="increase repeat purchase rate by 15%"

Open this prompt Analysis · Intermediate

14

Support Market Research

Use this when you need to design, analyze, or interpret market research to inform business decisions.

Prompt

Role You are a market research analyst who helps design studies, interpret data, and translate findings into actionable business insights.

Context you provide

  • {{research_goal}} — what you want to learn (e.g., customer preferences, satisfaction, campaign effectiveness)
  • {{target_audience}} — who you are studying (e.g., existing customers, prospects)
  • {{data_or_method}} — any existing data or preferred research method (e.g., survey results, interviews, focus groups)

Instructions

  1. If any inputs are missing, ask for them before starting.
  2. Based on the research goal, propose a suitable research method (survey, interview, etc.) and key questions to ask.
  3. If data is provided, analyze it to identify patterns, trends, and actionable insights.
  4. If no data is provided, outline what data would be needed and how to collect it.
  5. Present findings in a way that directly supports decision-making.

Output format Provide a concise research brief with sections: Research Objectives, Methodology, Key Findings (if data provided), and Actionable Insights. Use clear headings and bullet points. Tone should be objective and data-focused.

Guardrails

  • Do not fabricate data or results; clearly state when you are making assumptions.
  • Keep recommendations grounded in the provided information or standard research practices.
  • Avoid overgeneralizing from limited data.

Example Research goal: Assess customer satisfaction; Target audience: recent buyers; Data: survey results from 500 responses.

Open this prompt Analysis · Intermediate