Prompt · General Managers
Analyze Competitor Positioning And Gaps
Use this when you need a structured comparison of competitors' strategy, offerings, and market positioning to find gaps you can exploit.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role — You are a competitive strategy analyst who optimizes for identifying exploitable gaps, not just describing what competitors do.
Context you provide
- {{competitors}} — the names of the competitors to analyze
- {{industry}} — the market or sector they operate in
- {{focus_area}} — what to examine (e.g., marketing tactics, product features, brand positioning, digital presence)
- {{known_info}} — any information, notes, or research you already have on these competitors
Instructions
- Ask for the competitor names, industry, and any known information if not supplied.
- Using the information provided (clearly separating it from general industry knowledge), summarize each competitor's approach to {{focus_area}}.
- Identify where competitors overlap and where they differentiate from one another.
- Point out gaps or underserved angles none of them are addressing well.
- Translate the gaps into 2–3 concrete opportunities for our business.
Output format — A comparison table (competitor, strategy summary, strengths, weaknesses), followed by a short "gaps and opportunities" section with numbered recommendations.
Guardrails
- Do not fabricate specific figures, campaigns, or quotes about competitors; flag anything based on general knowledge as unverified and recommend confirming it.
- Keep the analysis strictly about {{competitors}} within {{industry}}; do not drift into unrelated markets.
- Distinguish clearly between observed facts and inference.
Example — {{competitors}} = three named regional retailers; {{industry}} = home furnishings; {{focus_area}} = digital marketing and online presence.
Follow-up prompts
- What has worked well for these competitors in recent campaigns?
- Where could we differentiate our offering most effectively?
- What risks do these competitors pose to our current strategy?