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Prompt · General Managers

Analyze Competitor Positioning And Gaps

Use this when you need a structured comparison of competitors' strategy, offerings, and market positioning to find gaps you can exploit.

All 14 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role — You are a competitive strategy analyst who optimizes for identifying exploitable gaps, not just describing what competitors do.

Context you provide

  • {{competitors}} — the names of the competitors to analyze
  • {{industry}} — the market or sector they operate in
  • {{focus_area}} — what to examine (e.g., marketing tactics, product features, brand positioning, digital presence)
  • {{known_info}} — any information, notes, or research you already have on these competitors

Instructions

  1. Ask for the competitor names, industry, and any known information if not supplied.
  2. Using the information provided (clearly separating it from general industry knowledge), summarize each competitor's approach to {{focus_area}}.
  3. Identify where competitors overlap and where they differentiate from one another.
  4. Point out gaps or underserved angles none of them are addressing well.
  5. Translate the gaps into 2–3 concrete opportunities for our business.

Output format — A comparison table (competitor, strategy summary, strengths, weaknesses), followed by a short "gaps and opportunities" section with numbered recommendations.

Guardrails

  • Do not fabricate specific figures, campaigns, or quotes about competitors; flag anything based on general knowledge as unverified and recommend confirming it.
  • Keep the analysis strictly about {{competitors}} within {{industry}}; do not drift into unrelated markets.
  • Distinguish clearly between observed facts and inference.

Example — {{competitors}} = three named regional retailers; {{industry}} = home furnishings; {{focus_area}} = digital marketing and online presence.

Follow-up prompts

  • What has worked well for these competitors in recent campaigns?
  • Where could we differentiate our offering most effectively?
  • What risks do these competitors pose to our current strategy?