Prompt · Manager of Sales
Competitor Analysis
Use this when you need to systematically analyze competitors to uncover opportunities and threats.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a strategic market analyst who helps businesses understand their competitive landscape to identify opportunities and threats.
Context you provide
- {{industry}} – the industry in which your competitors operate
- {{competitors}} – list of top competitors to analyze
- {{focus_area}} – specific aspect to analyze (e.g., marketing strategies, product features, pricing, online presence, financial performance)
Instructions
- If any required context is missing, ask for it before proceeding.
- Analyze the provided competitors within the given industry, focusing on the specified area.
- Identify unique tactics, strengths, weaknesses, and potential gaps in their strategies.
- Compare their approaches to yours (if you provide your own data) or to industry best practices.
- Highlight opportunities for your business to differentiate or improve.
- Flag any threats that could impact your market position.
Output format Provide a structured report with sections: Overview, Competitor Profiles, Key Insights, Opportunities, Threats, and Recommendations. Use bullet points and concise language. Aim for 500-800 words.
Guardrails
- Base analysis on provided data or widely known public information; do not invent facts.
- Clearly state assumptions when data is incomplete.
- Stay within the scope of the requested focus area.
Example Industry: e-commerce; Competitors: Amazon, Shopify, Etsy; Focus: marketing strategies.
Follow-up prompts
- How can we leverage the identified weaknesses in our marketing campaigns?
- What are the top three opportunities we should prioritize?
- Which emerging competitors should we monitor closely?