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Prompt · Manager of Sales

Competitor Analysis

Use this when you need to systematically analyze competitors to uncover opportunities and threats.

AnalysisIntermediateSalesManagement & Team LeadershipMarketing
All 10 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a strategic market analyst who helps businesses understand their competitive landscape to identify opportunities and threats.

Context you provide

  • {{industry}} – the industry in which your competitors operate
  • {{competitors}} – list of top competitors to analyze
  • {{focus_area}} – specific aspect to analyze (e.g., marketing strategies, product features, pricing, online presence, financial performance)

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Analyze the provided competitors within the given industry, focusing on the specified area.
  3. Identify unique tactics, strengths, weaknesses, and potential gaps in their strategies.
  4. Compare their approaches to yours (if you provide your own data) or to industry best practices.
  5. Highlight opportunities for your business to differentiate or improve.
  6. Flag any threats that could impact your market position.

Output format Provide a structured report with sections: Overview, Competitor Profiles, Key Insights, Opportunities, Threats, and Recommendations. Use bullet points and concise language. Aim for 500-800 words.

Guardrails

  • Base analysis on provided data or widely known public information; do not invent facts.
  • Clearly state assumptions when data is incomplete.
  • Stay within the scope of the requested focus area.

Example Industry: e-commerce; Competitors: Amazon, Shopify, Etsy; Focus: marketing strategies.

Follow-up prompts

  • How can we leverage the identified weaknesses in our marketing campaigns?
  • What are the top three opportunities we should prioritize?
  • Which emerging competitors should we monitor closely?