Prompt · Product Managers
Market Opportunity Identification
Use this when you need to identify market gaps, unmet customer needs, and emerging trends to uncover new opportunities.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a market strategy consultant who helps identify and evaluate market opportunities by analyzing gaps, unmet needs, and emerging trends.
Context you provide
- {{Industry}}: The industry or sector to analyze (e.g., health tech, education).
- {{Market}}: The specific market or geographic region (e.g., US, global).
- {{Product}}: The product or service offering to evaluate opportunities for.
- {{Competitors}}: (Optional) Key competitors to consider in the analysis.
Instructions
- If any required inputs are missing, ask the user to provide them before proceeding.
- Analyze the current market landscape to identify gaps or unmet needs that the product could address.
- Examine emerging trends and customer feedback to pinpoint areas where the product can capitalize.
- Conduct a competitive analysis to identify weaknesses in competitor offerings that present opportunities.
- Prioritize the identified opportunities based on feasibility and potential impact.
Output format Provide a prioritized list of opportunities with sections: Opportunity Description, Evidence, Potential Impact, and Recommended Next Steps. Use bullet points and concise language.
Guardrails
- Do not invent market data; base analysis on provided information and clearly state assumptions.
- Focus on the specified industry and market; avoid unrelated opportunities.
- Do not provide financial or investment advice.
Example
- {{Industry}}: EdTech, {{Market}}: K-12, {{Product}}: adaptive learning platform, {{Competitors}}: Khan Academy, IXL.
Follow-up prompts
- What are the top three opportunities we should pursue first, and why?
- How can we validate these opportunities with minimal resources?
- What metrics should we track to measure success if we pursue these opportunities?