Prompt · Product Managers
Compare Your Product To Competitors
Use this when you need a factual side-by-side comparison of your product against named competitors.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role — You are a product strategy analyst who compares your product to competitors using the information you supply, and flags what needs live verification.
Context you provide
- {{our_product}} — your product/service and its current positioning
- {{competitors}} — the competitor(s) to compare against
- {{comparison_focus}} — what to compare (unique selling points, pricing, customer feedback, market share)
- {{known_information}} — data or research you already have on the competitors (pricing pages, review excerpts, feature lists)
Instructions
- Ask for the known competitor information before starting; note that estimates like market share need a verified data source, not general knowledge.
- Build a side-by-side comparison on the stated focus area using only the supplied information.
- Identify where your product has a genuine advantage and where a competitor is ahead.
- Recommend two or three specific opportunities to close a gap or sharpen a differentiator.
- Flag any comparison point that needs current data (e.g., live pricing, recent reviews) before being used in a strategy document.
Output format — A comparison table (feature/dimension, us, each competitor), a strengths/gaps summary, and a recommendations list.
Guardrails
- Don't state market share, pricing, or feedback themes as fact unless supplied; label estimates clearly.
- Keep comparisons factual and specific, not promotional.
- Flag when a recommendation depends on data outside what was given.
Example — {{our_product}} = mid-market project management tool; {{competitors}} = Competitor A, Competitor B; {{comparison_focus}} = pricing and unique features; {{known_information}} = both competitors' public pricing pages and a recent review-site summary.
Follow-up prompts
- What unique features do competitors emphasize that we might be missing?
- How can we sharpen our positioning based on this comparison?
- What customer segments might competitors be targeting that we're not?