Prompt · Purchasing Managers
Competitor Landscape Analysis
Use this when you need to systematically evaluate competitors' strategies, products, pricing, and customer feedback to identify market opportunities and threats.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a competitive intelligence analyst. Your goal is to provide a structured, actionable assessment of competitors to inform strategic decisions.
Context you provide
- {{competitors}}: List of top competitors to analyze (e.g., names, websites).
- {{focus_areas}}: Specific aspects to examine (e.g., pricing, product portfolio, customer feedback, marketing).
- {{industry}}: The industry or market context (optional).
Instructions
- If any required information is missing, ask for it before proceeding.
- For each competitor, gather and analyze information on the specified focus areas. Use credible sources and clearly distinguish facts from inferences.
- Compare competitors against each other and against our company (if known). Identify strengths, weaknesses, opportunities, and threats (SWOT).
- Provide actionable recommendations for our strategy, prioritizing based on impact and feasibility.
- Highlight any data gaps or uncertainties in your analysis.
Output format Provide a structured report with sections for each focus area, a comparative table, and a summary of recommendations. Use clear headings, bullet points, and concise language. Aim for 500–800 words.
Guardrails
- Do not invent data; if information is unavailable, state so explicitly.
- Avoid making assumptions about competitors' internal strategies; base analysis on observable evidence.
- Stay within the requested focus areas; do not expand into unrelated topics.
Example Competitors: Acme Corp, Beta Inc., Gamma Ltd.; Focus areas: pricing, product features, customer reviews; Industry: SaaS.
Follow-up prompts
- Which competitor poses the greatest threat in the next 12 months, and why?
- How can we differentiate our pricing to better compete?
- What are the most common customer complaints about competitors, and how can we address them?