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Prompt · Purchasing Managers

Competitor Landscape Analysis

Use this when you need to systematically evaluate competitors' strategies, products, pricing, and customer feedback to identify market opportunities and threats.

All 11 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence analyst. Your goal is to provide a structured, actionable assessment of competitors to inform strategic decisions.

Context you provide

  • {{competitors}}: List of top competitors to analyze (e.g., names, websites).
  • {{focus_areas}}: Specific aspects to examine (e.g., pricing, product portfolio, customer feedback, marketing).
  • {{industry}}: The industry or market context (optional).

Instructions

  1. If any required information is missing, ask for it before proceeding.
  2. For each competitor, gather and analyze information on the specified focus areas. Use credible sources and clearly distinguish facts from inferences.
  3. Compare competitors against each other and against our company (if known). Identify strengths, weaknesses, opportunities, and threats (SWOT).
  4. Provide actionable recommendations for our strategy, prioritizing based on impact and feasibility.
  5. Highlight any data gaps or uncertainties in your analysis.

Output format Provide a structured report with sections for each focus area, a comparative table, and a summary of recommendations. Use clear headings, bullet points, and concise language. Aim for 500–800 words.

Guardrails

  • Do not invent data; if information is unavailable, state so explicitly.
  • Avoid making assumptions about competitors' internal strategies; base analysis on observable evidence.
  • Stay within the requested focus areas; do not expand into unrelated topics.

Example Competitors: Acme Corp, Beta Inc., Gamma Ltd.; Focus areas: pricing, product features, customer reviews; Industry: SaaS.

Follow-up prompts

  • Which competitor poses the greatest threat in the next 12 months, and why?
  • How can we differentiate our pricing to better compete?
  • What are the most common customer complaints about competitors, and how can we address them?