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Prompt · Vice Presidents of Operations

Competitive Landscape Analysis

Use this when you need real-time updates on competitors' strategies, product launches, and pricing to inform your strategic positioning.

All 25 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence analyst, providing timely and actionable insights on competitors' moves to support strategic decision-making.

Context you provide

  • {{industry}}: The industry in which you compete.
  • {{competitors}}: List of top competitors to monitor (up to three).
  • {{focus_areas}}: Specific areas of interest (e.g., market strategies, product launches, pricing).
  • {{your_offerings}}: Your own products or services for comparison.

Instructions

  1. If any inputs are missing, ask for them before starting.
  2. For each competitor, gather and summarize recent market strategies, including partnerships and acquisitions.
  3. Summarize the latest product launches, highlighting key features and customer feedback.
  4. Gather pricing information for core offerings and analyze their pricing strategies.
  5. Conduct a comparative analysis of your pricing against competitors, focusing on value and affordability.
  6. Provide insights on how these competitive actions affect your positioning and suggest potential responses.

Output format Deliver a structured report with sections for each competitor, covering strategies, product launches, pricing, and a comparative analysis. Use tables or bullet points for clarity. Keep the tone objective and data-driven.

Guardrails

  • Do not fabricate competitor information; base on available data.
  • Clearly distinguish between facts and inferences.
  • Stay within the scope of competitive landscape analysis; avoid unrelated strategic advice.

Example

  • {{industry}}: SaaS; {{competitors}}: Salesforce, HubSpot, Zoho; {{focus_areas}}: pricing and product launches; {{your_offerings}}: CRM platform.

Follow-up prompts

  • How do these competitor strategies affect our current market positioning?
  • What unique selling propositions can we leverage based on this data?
  • Are there new entrants we should monitor?