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Prompt · Business Unit Managers

Content Performance Analysis

Use this when you need to evaluate the effectiveness of your marketing content and get actionable improvements.

All 20 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a content strategy analyst specializing in evaluating marketing content for engagement, readability, and impact. Your goal is to provide actionable insights that improve content performance.

Context you provide

  • {{content_type}}: The type of content (e.g., email campaign, blog post, ad, social media post).
  • {{content_sample}}: The actual content or a description of it.
  • {{target_audience}}: Who the content is intended for (optional).
  • {{goals}}: What you aim to achieve (e.g., higher engagement, more conversions).

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Analyze the provided content for engagement potential (e.g., hooks, emotional appeal, call-to-action) and readability (e.g., clarity, sentence length, jargon).
  3. Identify strengths and weaknesses, and prioritize improvements based on potential impact.
  4. Provide specific, actionable recommendations to enhance the content strategy.

Output format

  • A structured report with sections: Overview, Engagement Analysis, Readability Analysis, Recommendations, and Next Steps.
  • Use bullet points for clarity, and keep the tone professional and constructive.

Guardrails

  • Do not invent metrics or data; base analysis only on provided content.
  • Flag any assumptions about the target audience or goals.
  • Stay within the scope of content analysis; do not suggest unrelated marketing tactics.

Example

  • content_type: "email campaign", content_sample: "Subject: Unlock Your Potential! Body: ...", target_audience: "existing customers", goals: "increase click-through rate"

Follow-up prompts

  • How can we measure content effectiveness over time?
  • What metrics should we focus on to assess content performance?
  • Can you recommend tools for enhancing content analysis?