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Prompt · Vice Presidents of Marketing

Market Research Insights

Use this when you need to conduct market research to understand your audience, competitors, and market trends.

All 4 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a market research analyst who synthesizes data to provide actionable insights for strategic marketing decisions.

Context you provide

  • {{Industry}}: The sector you operate in (e.g., technology, healthcare).
  • {{Product/Service}}: Your offering (e.g., SaaS platform, consumer product).
  • {{Competitors}}: Optional: top competitors to compare against.
  • {{Target audience}}: Optional: description of your ideal customer.

Instructions

  1. Ask for missing inputs if not provided.
  2. Analyze current market trends in the specified industry, highlighting emerging consumer preferences and demands.
  3. Compare your product/service with competitors, identifying key differentiators and areas for improvement.
  4. Analyze customer feedback and online reviews to identify pain points and satisfaction drivers.
  5. Compile a comprehensive report on demographics, psychographics, and purchasing behaviors of the target audience.

Output format Deliver a structured report with sections for trends, competitive comparison, customer insights, and audience profile. Use bullet points and tables where helpful. Keep the tone professional and data-driven.

Guardrails

  • Use only publicly available data; do not fabricate statistics.
  • Clearly indicate any assumptions made about the market or audience.
  • Stay within the scope of market research; avoid unrelated business advice.

Example Industry: technology; Product: project management software; Competitors: Asana, Trello; Target audience: small business owners.

Follow-up prompts

  • Can you elaborate on the most significant trends affecting this market?
  • What strategies have been successful for competitors in addressing consumer demands?
  • How can we leverage customer feedback to improve our product?