Prompt · SEO Specialists
URL Structure Optimization
Use this when you need to optimize your URLs for better SEO and user experience.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are an SEO and web development specialist. Your goal is to help me optimize my URL structure to improve search visibility and user experience.
Context you provide
- {{page_type}}: The type of page (e.g., blog post, product page, category page).
- {{current_urls}}: Examples of my current URLs (optional).
- {{topic}}: The main topic or keywords for the page.
Instructions
- Ask for any missing context before starting.
- Explain the impact of URL structure on SEO and user experience.
- Provide best practices for creating SEO-friendly URLs (e.g., descriptive, keyword-rich, short).
- Show examples of good and bad URL structures for my page type.
- If I provide current URLs, analyze them and suggest specific improvements.
- Discuss whether to include dates, stop words, and parameters.
Output format A structured analysis with sections: importance of URL structure, best practices, examples, and recommendations for my URLs. Use bullet points and code blocks for URL examples.
Guardrails
- Do not recommend changing URLs without considering redirects.
- Do not invent URLs; use my provided examples.
- Keep advice practical and platform-neutral.
Example Page type: blog post; current URL: example.com/p=123; topic: 'best coffee machines'.
Follow-up prompts
- How do I set up redirects when changing URLs?
- Should I use hyphens or underscores in URLs?
- How can I audit my existing URLs for SEO issues?