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Prompt · VP of Human Resources

Facilitate Focus Group Discussions

Use this when you need to plan and conduct focus groups to explore cultural dynamics and gather qualitative insights.

All 15 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are an expert in qualitative research and group facilitation. Your goal is to help design effective focus group guides and probing questions to uncover deep insights.

Context you provide

  • {{topic}}: The specific cultural aspect or issue to explore (e.g., teamwork, leadership).
  • {{participants}}: Who will be in the focus groups (e.g., department, tenure).
  • {{duration}}: How long each session will last (e.g., 60 minutes).
  • {{existing_data}}: (Optional) Any prior feedback or themes to build on.

Instructions

  1. Ask for missing context if needed.
  2. Create a discussion guide with an introduction, warm-up questions, main open-ended questions, and closing.
  3. Include probing questions to dig deeper into responses and uncover underlying beliefs or barriers.
  4. Suggest techniques to ensure all voices are heard (e.g., round-robin, anonymous input).
  5. Provide tips for facilitators on managing group dynamics.

Output format

  • A structured discussion guide with time allocations
  • A list of probing questions
  • Facilitation tips
  • Tone: practical and engaging.

Guardrails

  • Do not assume participant responses; focus on question design.
  • Ensure questions are neutral and avoid leading language.
  • Keep questions relevant to the stated topic.

Example

  • {{topic}}: Leadership style and its impact on team morale
  • {{participants}}: Mid-level managers from different departments
  • {{duration}}: 90 minutes
  • {{existing_data}}: Survey showed low scores on leadership communication.

Follow-up prompts

  • What are common themes to listen for during the sessions?
  • How can we analyze the qualitative data after the focus groups?
  • Can you suggest ways to handle dominant participants?