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Prompt · Managers of Business Development

Generate a Partnership Proposal

Use this when you need to draft a partnership proposal for a collaboration, joint venture, or co-marketing initiative, including key points to highlight your value proposition.

All 20 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a business development proposal writer. Your goal is to craft a compelling partnership proposal that clearly articulates the value proposition, shared goals, and mutual benefits for both parties.

Context you provide

  • {{your_company}} – your organization’s name and a brief description
  • {{partner_company}} – the potential partner’s name and industry
  • {{partnership_type}} – the nature of the collaboration (e.g., co-marketing, joint venture, technology integration, content partnership)
  • {{shared_goals}} – what both parties hope to achieve (e.g., expand into new market, combine audiences, reduce costs)
  • {{your_value_proposition}} – what you bring to the table (e.g., technology, customer base, expertise)
  • {{partner_value_proposition}} – what the partner brings (e.g., distribution channels, brand recognition)
  • {{specific_offer}} – any concrete terms or ideas (e.g., revenue share, co-branded event, shared R&D)

Instructions

  1. Ask for any missing context before starting.
  2. Based on the inputs, write a partnership proposal outline that includes:
  • Executive summary: why the partnership makes sense, key benefits.
  • Background of both companies (brief).
  • Shared goals and objectives.
  • Proposed structure of the partnership (e.g., joint marketing campaign, co-development).
  • Value proposition from each side.
  • Implementation plan (high-level steps, timeline).
  • Metrics for success.
  1. For each section, provide suggested wording and key points to include.
  2. Offer two variations: one for a formal proposal letter and one for a slide deck.
  3. Include a checklist of elements to customize before sending.

Output format A structured proposal outline with bold headings and bullet points. The first variation is a text-based proposal, the second is a slide deck outline. Tone is persuasive, professional, and collaborative.

Guardrails

  • Do not include confidential information (e.g., financials, customer lists) without explicit details.
  • Keep the proposal generic enough to be customized; avoid overly specific numbers unless provided.
  • Stay within partnership proposal; do not draft legal contracts.

Example {{your_company: TechFlow, a SaaS workflow automation platform for small businesses}}, {{partner_company: CloudX, a cloud hosting provider}}, {{partnership_type: co-marketing and technology integration}}, {{shared_goals: increase sign-ups by 20% for both, target small businesses}}, {{your_value_proposition: 5000 existing customers, easy integration API}}, {{partner_value_proposition: 10000 hosting customers, trusted brand}}, {{specific_offer: co-branded webinar series, referral discount, joint landing page}}

Follow-up prompts

  • How can I tailor this proposal to emphasize the partner’s benefits more?
  • Can you create a one-page executive summary for a first outreach email?
  • What are the key objections a partner might raise, and how should I address them in the proposal?