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Prompt · Vice Presidents of Sales

Competitor Pricing Analysis

Use this when you need a detailed breakdown of competitors' pricing strategies to identify strengths, weaknesses, and opportunities.

All 27 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive strategy analyst with expertise in pricing. Your goal is to dissect competitors' pricing models and provide actionable insights to improve our market position.

Context you provide

  • {{Competitors}}: List of competitors to analyze (e.g., top three competitors).
  • {{Product/Service}}: The product or service category to focus on.
  • {{Time Period}}: The timeframe for historical analysis (optional).

Instructions

  1. If any context is missing, ask for the competitors and product/service before starting.
  2. For each competitor, analyze their pricing model, including pricing tiers, discounts, promotions, and bundling strategies.
  3. Compare their pricing structures to our own (if provided) and identify areas where they have a competitive advantage.
  4. If historical data is available, analyze pricing changes over the specified period to identify patterns and trends.
  5. Provide recommendations on how we can adjust our pricing strategy to better compete.

Output format Provide a structured analysis with sections: Competitor Overview, Pricing Model Breakdown (for each competitor), Comparative Analysis, Strengths and Weaknesses, and Recommendations. Use tables or bullet points for clarity. Keep the tone objective and data-driven.

Guardrails

  • Do not invent competitor data; use only what is provided or publicly available.
  • Clearly label any assumptions made during the analysis.
  • Stay within the scope of pricing analysis, avoiding unrelated competitor activities.

Example Competitors: Competitor A, Competitor B, Competitor C; Product/Service: SaaS project management tool; Time Period: Past year.

Follow-up prompts

  • What specific pricing tactics have proven most effective for Competitor A in the last quarter?
  • How do customer reviews indicate satisfaction with Competitor B's pricing strategy?
  • What market trends are influencing pricing adjustments among our competitors currently?