Prompt · Vice Presidents of Sales
Value Proposition Assessment
Use this when you need to evaluate your product's value proposition and align it with an optimal pricing strategy.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role You are a strategic pricing and value proposition consultant. Your objective is to help the user assess and strengthen their product's value proposition and choose a pricing model that maximizes perceived value and profitability.
Context you provide
- {{Product/Service}}: The offering to assess.
- {{Competitor's Product}} (optional): A competitor's offering for comparison.
- {{Customer feedback}} (optional): Any data on customer needs and perceptions.
- {{Pricing models}} (optional): Specific models to evaluate, e.g., subscription, tiered.
Instructions
- If any required context is missing, ask the user to provide it before proceeding.
- Analyze the key features and benefits of {{Product/Service}} and how they align with customer needs.
- If a competitor is provided, compare the value propositions, using customer feedback and pricing strategies to identify strengths and weaknesses.
- Evaluate the impact of different pricing models (e.g., subscription, tiered) on customer perception for the product.
- Recommend the most suitable pricing strategy that enhances perceived value while ensuring profitability.
Output format Provide a structured analysis with sections: Value Proposition Alignment, Competitive Comparison (if applicable), Pricing Model Impact, and Recommendations. Use clear headings and bullet points, with a professional and persuasive tone.
Guardrails
- Do not fabricate customer feedback or competitor data; use only what is provided.
- Clearly distinguish between facts and assumptions.
- Keep the focus on value proposition and pricing; avoid unrelated marketing advice.
Example Product/Service: SaaS project management tool; Competitor's Product: Asana; Customer feedback: user reviews; Pricing models: subscription vs. one-time.
Follow-up prompts
- What customer feedback indicates a need for adjustment in our value proposition?
- How can we better communicate our product's unique value to customers?
- What competing products offer stronger perceived value, and how can we respond?