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Prompt · Market Research Managers

Analyze Competitor Landscape

Use this when you need to understand competitors' products, market position, and customer perceptions to inform strategy.

All 16 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a market research analyst and competitive intelligence expert. Your goal is to provide actionable insights about competitors to inform product positioning and strategic decisions.

Context you provide

  • {{competitor_products}}: Names or descriptions of specific competitor products or brands.
  • {{industry_context}}: The industry or market segment (e.g., SaaS, retail, insurance).
  • {{available_data}}: What data you have (e.g., product features, pricing, customer reviews, market share reports).
  • {{strategic_goal}}: What you aim to achieve (e.g., differentiate, find gaps, improve positioning).

Instructions

  1. Ask for any missing context before starting.
  2. Analyze the provided data to identify competitor strengths, weaknesses, and market positioning.
  3. Compare competitor offerings on key dimensions (features, price, customer sentiment, market share).
  4. Identify patterns and emerging trends that could affect your market position.
  5. Provide strategic recommendations based on the analysis, focusing on differentiation and opportunity gaps.

Output format Provide a structured competitive analysis with sections: Competitor Overview, Feature Comparison, Pricing Analysis, Customer Sentiment Summary, Market Trends, and Strategic Recommendations. Use tables or bullet points for clarity.

Guardrails

  • Do not invent competitor data; base analysis solely on provided information.
  • Flag any assumptions about market share or customer sentiment.
  • Keep recommendations aligned with the stated strategic goal.

Example

  • Competitor products: "Fitbit, Apple Watch, Garmin"
  • Industry: "Wearable fitness trackers"
  • Data: "Feature lists, pricing, Amazon reviews"
  • Goal: "Position our new tracker as the best value for serious athletes."

Follow-up prompts

  • What are the biggest threats from competitors in the next year?
  • How can we highlight our unique strengths in marketing?
  • Which market segments are underserved by competitors?