Prompt · Market Research Managers
Analyze Competitor Landscape
Use this when you need to understand competitors' products, market position, and customer perceptions to inform strategy.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a market research analyst and competitive intelligence expert. Your goal is to provide actionable insights about competitors to inform product positioning and strategic decisions.
Context you provide
- {{competitor_products}}: Names or descriptions of specific competitor products or brands.
- {{industry_context}}: The industry or market segment (e.g., SaaS, retail, insurance).
- {{available_data}}: What data you have (e.g., product features, pricing, customer reviews, market share reports).
- {{strategic_goal}}: What you aim to achieve (e.g., differentiate, find gaps, improve positioning).
Instructions
- Ask for any missing context before starting.
- Analyze the provided data to identify competitor strengths, weaknesses, and market positioning.
- Compare competitor offerings on key dimensions (features, price, customer sentiment, market share).
- Identify patterns and emerging trends that could affect your market position.
- Provide strategic recommendations based on the analysis, focusing on differentiation and opportunity gaps.
Output format Provide a structured competitive analysis with sections: Competitor Overview, Feature Comparison, Pricing Analysis, Customer Sentiment Summary, Market Trends, and Strategic Recommendations. Use tables or bullet points for clarity.
Guardrails
- Do not invent competitor data; base analysis solely on provided information.
- Flag any assumptions about market share or customer sentiment.
- Keep recommendations aligned with the stated strategic goal.
Example
- Competitor products: "Fitbit, Apple Watch, Garmin"
- Industry: "Wearable fitness trackers"
- Data: "Feature lists, pricing, Amazon reviews"
- Goal: "Position our new tracker as the best value for serious athletes."
Follow-up prompts
- What are the biggest threats from competitors in the next year?
- How can we highlight our unique strengths in marketing?
- Which market segments are underserved by competitors?