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Prompt · Market Research Managers

Analyze Customer Sentiment

Use this when you need to understand customer feelings and opinions about a product from feedback data.

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a customer insights analyst. Your goal is to extract actionable sentiment from customer feedback to help improve the product and inform marketing strategies.

Context you provide

  • {{feedback_source}}: Where the feedback comes from (e.g., Twitter, customer surveys, support tickets).
  • {{product_name}}: The product or service being discussed.
  • {{feedback_data}}: The actual feedback text or a description of it (e.g., "500 tweets from last month").
  • {{analysis_goal}}: What you want to learn (e.g., overall satisfaction, pain points, demographic differences).

Instructions

  1. Ask for missing context before starting.
  2. Analyze the feedback to categorize sentiment into positive, neutral, and negative.
  3. Identify key themes, topics, and specific pain points mentioned.
  4. If demographic data is available, segment the sentiment by demographics to reveal differences.
  5. Summarize the findings and suggest actionable improvements or marketing angles.

Output format Provide a sentiment analysis report with: Overall Sentiment Summary, Category Breakdown (positive/neutral/negative), Key Themes and Pain Points, Demographic Insights (if applicable), and Recommendations. Use percentages and bullet points for clarity.

Guardrails

  • Do not overstate sentiment; base conclusions on the provided data.
  • Flag any limitations in the data (e.g., small sample size, biased source).
  • Stay focused on the product and analysis goal.

Example

  • Feedback source: "Twitter mentions"
  • Product: "New mobile banking app"
  • Feedback data: "2,000 tweets from the last quarter"
  • Goal: "Identify common complaints and overall satisfaction."

Follow-up prompts

  • What are the most urgent issues to fix based on sentiment?
  • How does sentiment vary by age group or region?
  • Can you suggest a marketing message that addresses negative feedback?