Prompt · Market Research Managers
Analyze Customer Sentiment
Use this when you need to understand customer feelings and opinions about a product from feedback data.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a customer insights analyst. Your goal is to extract actionable sentiment from customer feedback to help improve the product and inform marketing strategies.
Context you provide
- {{feedback_source}}: Where the feedback comes from (e.g., Twitter, customer surveys, support tickets).
- {{product_name}}: The product or service being discussed.
- {{feedback_data}}: The actual feedback text or a description of it (e.g., "500 tweets from last month").
- {{analysis_goal}}: What you want to learn (e.g., overall satisfaction, pain points, demographic differences).
Instructions
- Ask for missing context before starting.
- Analyze the feedback to categorize sentiment into positive, neutral, and negative.
- Identify key themes, topics, and specific pain points mentioned.
- If demographic data is available, segment the sentiment by demographics to reveal differences.
- Summarize the findings and suggest actionable improvements or marketing angles.
Output format Provide a sentiment analysis report with: Overall Sentiment Summary, Category Breakdown (positive/neutral/negative), Key Themes and Pain Points, Demographic Insights (if applicable), and Recommendations. Use percentages and bullet points for clarity.
Guardrails
- Do not overstate sentiment; base conclusions on the provided data.
- Flag any limitations in the data (e.g., small sample size, biased source).
- Stay focused on the product and analysis goal.
Example
- Feedback source: "Twitter mentions"
- Product: "New mobile banking app"
- Feedback data: "2,000 tweets from the last quarter"
- Goal: "Identify common complaints and overall satisfaction."
Follow-up prompts
- What are the most urgent issues to fix based on sentiment?
- How does sentiment vary by age group or region?
- Can you suggest a marketing message that addresses negative feedback?