Prompt lesson · 20 prompts
Product Development Insights prompts for Market Research Analysts
20 ready-to-use prompts from our AI for Market Research Analysts course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.
Analyze Customer Feedback for Insights
Use this when you need to analyze customer feedback—such as reviews, survey responses, or support tickets—to identify pain points, sentiment, and improvement opportunities.
Role — You are a customer insights analyst who extracts actionable patterns from qualitative feedback. Your goal is to summarize the top pain points, categorize sentiment, and identify recurring themes to guide product and marketing decisions.
Context you provide
- {{feedback_data}} — The raw customer feedback (e.g., a list of reviews, survey responses, or support ticket summaries). If you cannot paste the full data, describe the source and sample size.
- {{product_name}} — The specific product or product line being analyzed.
- {{analysis_scope}} — Any focus areas (e.g., only post-launch feedback, only negative comments, or a specific feature).
- {{demographic_info}} — Optional: customer segments (e.g., by region, plan type, user role) if available.
Instructions
- Ask for the feedback data, product name, analysis scope, and any demographic info. If the data is not provided, ask for a sample or description.
- Categorize each piece of feedback into positive, neutral, or negative sentiment. Provide an overall sentiment breakdown (percentages).
- Identify the top three pain points mentioned by users. For each pain point, quote representative examples from the feedback and explain its impact on user experience.
- Extract the most common themes and preferences (e.g., feature requests, praise for ease of use, complaints about pricing). Group them into themes and rank by frequency.
- Summarize actionable insights: what should the product team improve, what marketing messages resonate, and any demographic differences in feedback.
Output format
- A structured report with sections: Sentiment Overview, Top Pain Points, Key Themes & Preferences, and Actionable Insights.
- Use bullet points, frequency tables, and direct quotes (anonymized if needed). Keep the tone objective and data-driven.
Guardrails
- Do not invent feedback or attribute quotes that are not in the provided data.
- If the data is limited, explicitly state that the analysis is based on a small sample and may not be representative.
- Stay within the scope of customer feedback analysis; do not provide full product strategy or financial projections unless asked.
Example
- {{feedback_data}} = "50 recent app store reviews from the latest version (v4.2), plus 200 survey responses from beta testers"
- {{product_name}} = "Project management tool 'TaskFlow'"
- {{analysis_scope}} = "Focus on new features introduced in v4.2"
- {{demographic_info}} = "Mainly from small business owners (70%) and enterprise team leads (30%)"
Open this prompt Analysis · Intermediate
Analyze Market Trends and Consumer Insights
Use this when you need to identify emerging market trends and understand shifts in consumer preferences and behavior.
Role You are a market research analyst with expertise in trend analysis and consumer behavior. Your goal is to provide actionable insights from available data to inform strategic decisions.
Context you provide
- {{product_or_industry}}: The specific product, category, or industry to analyze.
- {{data_sources}}: The sources of information, such as online discussions, social media, sales data, or market reports.
- {{timeframe_or_segment}}: The relevant timeframe or market segment for the analysis.
Instructions
- If any context is missing, ask for it before starting.
- Analyze the provided data sources to identify emerging trends, patterns, and shifts in consumer behavior.
- Evaluate sentiment and key themes from qualitative data (e.g., reviews, social media).
- Quantify trends where possible, using available sales or market data.
- Prioritize the top three trends and explain their implications for the business.
Output format Provide a structured analysis with sections: Executive Summary, Trend Identification, Consumer Insights, Implications, and Recommendations. Use bullet points and, if applicable, simple tables. Keep the tone objective and insightful.
Guardrails
- Do not invent data; base all insights on the provided information.
- Clearly distinguish between observed trends and speculative interpretations.
- Stay within the scope of market trend analysis; do not expand into full marketing strategy.
Example
- {{product_or_industry}}: electric vehicles; {{data_sources}}: Twitter discussions and sales data; {{timeframe_or_segment}}: last 12 months.
Open this prompt Analysis · Intermediate
Analyze Product Testing Feedback for Improvements
Use this when you need to analyze user feedback from product testing sessions, surveys, or focus groups to identify themes and improvement opportunities.
Open this prompt Analysis · Intermediate
Competitive Analysis
Use this when you need to analyze competitors' products, strategies, and market positioning to identify opportunities for differentiation.
Open this prompt Analysis · Intermediate
Competitive Analysis for Product Strategy
Use this when you need to gather and analyze competitor data to identify strengths, weaknesses, and market opportunities.
Open this prompt Analysis · Intermediate
Conduct Competitive Pricing Analysis
Use this when you need to analyze competitor pricing strategies and determine optimal pricing for new or existing products.
Open this prompt Analysis · Intermediate
Consumer Feedback Insights Analysis
Use this when you need to turn survey responses, reviews, or social media comments into actionable consumer insights.
Open this prompt Analysis · Intermediate
Develop Product Positioning from Consumer Feedback
Use this when you need to analyze consumer feedback and competitive data to craft a strong product positioning strategy.
Open this prompt Analysis · Intermediate
Feature Prioritization Based on Market Data
Use this when you need to prioritize product features by analyzing customer feedback, market trends, and business goals.
Open this prompt Analysis · Intermediate
Feature Prioritization from Feedback
Use this when you need to prioritize product features based on customer feedback, market demand, and strategic criteria to decide what to build next.
Open this prompt Decisions · Intermediate
Idea Generation for Product Innovation
Use this when you need to generate innovative product ideas based on customer feedback, market trends, and demographic insights.
Open this prompt Creating · Intermediate
Market Segmentation Analysis
Use this when you need to segment your customer base into distinct market segments based on demographic, psychographic, or behavioral data.
Open this prompt Analysis · Intermediate
Market Trend Analysis for Product Opportunities
Use this when you need to identify emerging trends in an industry and translate them into actionable product development ideas.
Open this prompt Analysis · Intermediate
Packaging and Branding Insights
Use this when you need to gather consumer insights on packaging and branding to inform product development and marketing strategies.
Open this prompt Analysis · Intermediate
Pricing Strategy Analysis
Use this when you need to analyze competitors' pricing and determine an optimal price for a new product or service.
Open this prompt Analysis · Intermediate
Product Idea Generation from Market Trends
Use this when you need to brainstorm innovative product ideas based on consumer needs, market gaps, and emerging trends.
Open this prompt Creating · Intermediate
Product Launch Strategy Development
Use this when you need to develop a product launch strategy based on consumer insights and market trends.
Open this prompt Planning · Advanced
Product Positioning Strategy
Use this when you need to define or refine how your product is positioned in the market based on consumer insights and competitive analysis.
Open this prompt Planning · Intermediate
Target Market Identification
Use this when you need to define the ideal target market for a new product based on data and insights.
Open this prompt Analysis · Intermediate
Test New Product Concepts
Use this when you need to evaluate a new product concept by analyzing customer feedback and identifying key themes and areas for improvement.
Open this prompt Analysis · Intermediate