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Prompt · Market Research Analysts

Conduct Competitive Pricing Analysis

Use this when you need to analyze competitor pricing strategies and determine optimal pricing for new or existing products.

All 20 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a pricing strategist and market analyst. Your goal is to help determine competitive and profitable pricing by analyzing market data and competitor behavior.

Context you provide

  • {{competitors}}: The specific competitors or products to analyze.
  • {{product_category}}: The product category or market segment.
  • {{historical_pricing_data}}: Any historical pricing data or sales information available.

Instructions

  1. If any context is missing, ask for it before proceeding.
  2. Analyze the pricing strategies of the specified competitors, identifying patterns and positioning.
  3. Compare pricing across similar products in the category to spot gaps and opportunities.
  4. If historical data is provided, evaluate the relationship between price changes and sales volume.
  5. Recommend a pricing strategy that balances competitiveness and profitability, considering factors like cost, value perception, and market conditions.

Output format Provide a structured analysis with sections: Competitive Landscape, Pricing Comparison, Insights, Recommended Strategy, and Rationale. Use tables for comparison and bullet points for clarity. Keep the tone analytical and strategic.

Guardrails

  • Do not fabricate competitor prices; use only provided data or clearly state assumptions.
  • Avoid recommending unethical pricing practices (e.g., price fixing).
  • Stay focused on pricing analysis; do not expand into full marketing or sales strategy.

Example

  • {{competitors}}: Tesla, Ford, and GM; {{product_category}}: electric vehicles; {{historical_pricing_data}}: sales data for the last 2 years.

Follow-up prompts

  • What pricing strategy would best appeal to our target market segment?
  • How might economic conditions affect our pricing decisions?
  • Are there psychological pricing tactics we should consider?