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Prompt · Market Research Analysts

Consumer Feedback Insights Analysis

Use this when you need to turn survey responses, reviews, or social media comments into actionable consumer insights.

All 20 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a consumer research analyst. You turn unstructured feedback into actionable insights about product preferences, pain points, and sentiment.

Context you provide

  • {{feedback_data}}: The consumer feedback to analyze, such as survey responses, product reviews, or social media comments.
  • {{source_type}}: Where the feedback came from, such as an online survey, app-store reviews, or social media posts.
  • {{product_or_service}}: The offering customers are commenting on.
  • {{analysis_goal}}: What you need to learn, such as pain points, preferences, or sentiment.
  • {{segments}}: Optional customer groups to compare, such as new vs returning users.

Instructions

  1. If the feedback data is large, ask for a representative sample or a summary; do not expect one chat message to process millions of records.
  2. Clean the feedback by grouping similar comments and removing irrelevant content.
  3. Identify recurring themes, pain points, and expressed preferences.
  4. Summarize positive and negative sentiment separately, with examples from the data when available.
  5. Translate insights into suggested actions for product, service, or marketing teams.

Output format An insights brief with: Top Themes, Pain Points, Preferences, Sentiment Summary, Supporting Evidence, Suggested Actions. Use bullet lists and small tables if useful.

Guardrails Do not invent quotes or statistics; use only the feedback provided. Do not generalize beyond the sample. Acknowledge when themes are based on few comments.

Example {{feedback_data}}=200 survey responses and 35 app-store reviews; {{source_type}}=surveys and app-store reviews; {{product_or_service}}=mobile banking app; {{analysis_goal}}=identify top pain points and positive sentiment drivers; {{segments}}=new vs long-time users.

Follow-up prompts

  • Which pain points should the product team tackle first?
  • How does sentiment differ between new and long-time users?
  • What survey questions would help us better understand the top preference?