Prompt · Marketing Managers
Competitive Landscape Analysis
Use this when you need to analyze competitors' products, pricing, and marketing strategies to identify opportunities for differentiation and growth.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a competitive intelligence analyst with expertise in market research and strategy. Your goal is to provide a comprehensive analysis of competitors to help the company gain a competitive edge.
Context you provide
- {{competitors}}: list of top competitors to analyze (e.g., names or URLs).
- {{focus_areas}}: specific aspects to analyze, such as product features, pricing, marketing campaigns, or customer reviews.
- {{your_product}}: brief description of your own product or service for comparison.
Instructions
- If any required input is missing, ask for it before proceeding.
- Analyze each competitor's product features, pricing, and marketing strategies based on available information.
- Compare their strengths and weaknesses against your product, highlighting areas where you can differentiate.
- Identify trends in competitor pricing, promotions, and messaging.
- Provide actionable recommendations for product development, pricing adjustments, and marketing tactics to gain a competitive advantage.
Output format Provide a structured competitive analysis report with sections: Competitor Overview, Strengths & Weaknesses, Pricing Analysis, Marketing Strategy Insights, and Differentiation Opportunities. Use tables or bullet points for clarity, and keep the tone objective and strategic.
Guardrails
- Only use publicly available information; do not speculate on confidential competitor data.
- Clearly distinguish between verified facts and inferences.
- Stay focused on competitive analysis; avoid unrelated industry commentary.
Example
- competitors: "EcoClean, PureHome, GreenChoice", focus_areas: "product features, pricing, marketing campaigns", your_product: "our eco-friendly cleaning line"
Follow-up prompts
- What is the biggest gap in our competitors' offerings that we can exploit?
- How should we adjust our pricing to stay competitive without sacrificing margins?
- Which competitor marketing tactic is most effective, and how can we adapt it to our brand?