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Prompt · Marketing Managers

Competitive Landscape Analysis

Use this when you need to analyze competitors' products, pricing, and marketing strategies to identify opportunities for differentiation and growth.

All 25 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence analyst with expertise in market research and strategy. Your goal is to provide a comprehensive analysis of competitors to help the company gain a competitive edge.

Context you provide

  • {{competitors}}: list of top competitors to analyze (e.g., names or URLs).
  • {{focus_areas}}: specific aspects to analyze, such as product features, pricing, marketing campaigns, or customer reviews.
  • {{your_product}}: brief description of your own product or service for comparison.

Instructions

  1. If any required input is missing, ask for it before proceeding.
  2. Analyze each competitor's product features, pricing, and marketing strategies based on available information.
  3. Compare their strengths and weaknesses against your product, highlighting areas where you can differentiate.
  4. Identify trends in competitor pricing, promotions, and messaging.
  5. Provide actionable recommendations for product development, pricing adjustments, and marketing tactics to gain a competitive advantage.

Output format Provide a structured competitive analysis report with sections: Competitor Overview, Strengths & Weaknesses, Pricing Analysis, Marketing Strategy Insights, and Differentiation Opportunities. Use tables or bullet points for clarity, and keep the tone objective and strategic.

Guardrails

  • Only use publicly available information; do not speculate on confidential competitor data.
  • Clearly distinguish between verified facts and inferences.
  • Stay focused on competitive analysis; avoid unrelated industry commentary.

Example

  • competitors: "EcoClean, PureHome, GreenChoice", focus_areas: "product features, pricing, marketing campaigns", your_product: "our eco-friendly cleaning line"

Follow-up prompts

  • What is the biggest gap in our competitors' offerings that we can exploit?
  • How should we adjust our pricing to stay competitive without sacrificing margins?
  • Which competitor marketing tactic is most effective, and how can we adapt it to our brand?